 Learn the methods of effective communication, and understand what drives corporate culture. 

Corporate Culture & Communication

Build a solid career, learn how to run your business and inspire other people to do the same.

Career & Business

“The Only Negotiating Guide You’ll Ever Need” is simultaneously a theoretical introduction to the art of negotiation and an anthology of practical, real-world examples. In addition to containing over one hundred negotiation tactics, the book also examines the three critical elements of negotiation, the three types of negotiators as well as the three keys to creating win-win outcomes.

The Only Negotiating Guide You'll Ever Need

Personal Development

Brief and smartly structured, “4 Essential Keys to Effective Communication” by Bento C. Leal is a simple step-by-step guide to overcoming communication barriers and achieving relationship success. To make things even simpler, Leal breaks down each of the four keys – empathic awareness, empathic listening, empathic speaking and empathic dialogue – into several smaller steps, all of them actionable and pragmatic.

4 Essential Keys to Effective Communication in Love, Life, Work

What great leaders are made of? Learn from the people who have more to offer in the realm of leadership than just words. 

Management & Leadership

Blending history and management theory, as well as leadership and culture studies, “What You Do Is Who You Are” by Ben Horowitz explores the importance of business culture, and rummages through the lives and ideals of a few great figures from the past (Genghis Khan, Toussaint Louverture, and the samurai) to extract valuable lessons on how should one build a culture best suited to their business.

What You Do Is Who You Are

Success, most people believe, is what happens when you add hard work and luck to natural ability. In “Give and Take,” organizational psychologist Adam Grant argues for a fourth component, one that’s as much critical as it is neglected: interhuman relations. A groundbreaking study, his book suggests that those who win most are the ones who give most – while using their self-interest as a guide.

Give and Take

Get inspired, build great plans, reach your goals, live happier!

Self-Help & Motivation

The ultimate goal in any negotiation is to get to an agreement with the other person. Even better, to make them agree to your deal, on your terms. But how do you get there? Even though preparation is a key feature of successful negotiations, just as important is your ability to improvise and think creatively. Through a series of compelling examples, Wheeler provides a toolkit to help you on your way to becoming a master negotiator.

The Art of Negotiation

Take a sneak-peek into the private lives of people who left a mark in world history.

Biographies & Memoirs

From Steve Jobs to Jack Ma. Understand what great entrepreneurs have in common, and what pitfalls you need to be wary of!

Entrepreneurship

Ed Catmull, the co-founder of Pixar, has spent his entire professional career improving the work environment at Pixar. His aim has always been to foster creativity, but even more importantly, to make sure that problems are approached and solved as a team. In his eye-opening book “Creativity, Inc.,” he gives riveting behind-the-scenes insights into productions of hit films such as “Toy Story” and “Monsters, Inc.” He also gives a very personal account of Steve Jobs, and insightful tips on how all companies can encourage creativity in their workplaces. After all, creativity nurtures innovation!

Creativity, Inc.

New products, new technologies. See the future with the eyes of ingenuity.

Technology & Innovation

You’ve likely heard the term big data before. If you, like many others, have been wondering what this actually means, “Big Data” has been written for you. It outlines the great developments our relationship with data has undergone, as well as the perils and pitfalls of trusting too much in big data. Engagingly written, this book is eye-opening regarding the influence of big data on our everyday lives.

Big Data

The best microbooks on Emotional Intelligence to make you overcome obstacles in your personal and professional life.

Emotional Intelligence

Understanding the science behind your decision making and behavior is a great asset in the battle to a more fulfilled life.

Psychology

Have you ever bought something you neither wanted nor needed? Robert B. Cialdini’s “Influence” explains why that happens, and why our brains are so susceptible to be influenced by others. Whether you want to use the power of influence on others, or you want to escape manipulation, “Influence” will provide you with the right knowledge to do just that.

Influence

Give life and voice to your product. The right place to learn to sell and promote!

Marketing & Sales

When influencing others, the way we phrase our requests is just as important as the circumstances we make them in. To successfully persuade others, they first need to be pre-suaded – to be made ready to be influenced. Learn the hidden ways in which our decision-making is influenced and use the power of influencing in your own life.

Pre-Suasion

How have Walt Disney, IBM, Boeing and other great companies managed to stay successful for more than a century, in some cases? Contrary to what you may believe, these visionary companies are not defined by their ideas or their leaders, but by their commitment to build a lasting organization. All visionary companies have a driving force - a central ideology - that keeps them on the right path. “Built to Last” reveals the secrets to the long-lasting success of a company.

Built to Last

“How To Win Friends and Influence People” by Dale Carnegie is one of the most successful and influential books ever written. True to its title, it offers a plethora of advice on how to exploit friendships for the sake of personal gain and how to change other people’s behavior by changing your own behavior toward them.

How to Win Friends and Influence People

“Made to Stick,” one of the best business books of all time, explores the idea of “stickiness.” By examining compelling stories and case studies, the Heath brothers reveal what makes ideas stick in our brains. They share the principles of creating sticky messages that will transform the way you communicate and make you an effective communicator. 

Made to Stick

“Disruptive Branding” is an exploration of the nature and importance of branding in a rapidly changing world, as well as a practical guide to harnessing the changes to power your brand’s survival and growth. Among other things, the book discusses the importance of brand strategy, design, internal engagement and brand experience.

Disruptive Branding

You should have already received an AOL CD ROM to access the Internet at your home, right? If so, you'll enjoy knowing that this microbook is based on a book by Steve Case, the founder of America Online. In "The Third Wave," he explains that we are entering the third wave of the internet, a time when entrepreneurs will transform sectors such as health, education, transportation and energy, and with it, our lives. To succeed in this new era of the internet, you need to develop some unusual skills. This microbook explains what these skills are and helps you understand what you need to do to be a pioneer in this third Internet era. If you want to succeed in an entirely connected world, come read that microbook with 12min!

The Third Wave

In the business world, performance is crucial; as you perform, you grow.

In Exponential Organizations, Salim Ismail tells us about a new type of company that has been emerging. Exponential Organizations have revolutionized the way a business can grow and scale through technology. They ignore the limits of slow and linear growth and use factors such as big data, communities, and new algorithms to outperform their competitors' performance benchmarks. Let's learn together the characteristics of these companies in this 12' microbook?

Exponential Organizations

Successful networking is undoubtedly one of the most important aspects to leading a successful career. It is also one of the hardest things to do. “Never Eat Alone” provides you with an amazing array of practical tips and useful advice to create your own functional networks and to achieve your dreams, whatever these might be.

Corporate Culture & Communication

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