The Art of Negotiation
The ultimate goal in any negotiation is to get to an agreement with the other person. Even better, to make them agree to your deal, on your terms. But how do you get there? Even though preparation is a key feature of successful negotiations, just as important is your ability to improvise and think creatively. Through a series of compelling examples, Wheeler provides a toolkit to help you on your way to becoming a master negotiator.
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Brief Summary
Best suited for bankers and salespeople, politicians and public representatives, anyone wanting to become a master negotiator.
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Summary of 5 Key Ideas
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Key ideas in
- All people who seek to achieve what they want by negotiation
- Sellers and business people who deal daily with negotiations
- Those who need to improve their communication and influence
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