Give life and voice to your product. The right place to learn to sell and promote!

Marketing & Sales

Turning your idea into a market-ready product is a difficult process, but this book knows the secret that every aspiring creative seeks. It addresses the essential elements of product development, from inspiration to manufacturing, including market research, funding, design, and Intellectual Property (IP) protection. Learn how to identify your real goals, whether you're a Dreamer, Learner, Professional, or Trader, and use that knowledge to help you overcome problems like securing finances, avoiding traps, and selecting the best business plan. The book comes with concrete advice and real-world examples that will help you convert your idea into a profitable, life-changing product.

The Product Innovator’s Handbook

“Play Bigger,” by the founders of Silicon Valley advisory firm Play Bigger Advisors, is a groundbreaking exploration into the concept of “category design,” a discipline that teaches companies how to create, dominate, and evolve entire market categories. The book is not just a business strategy manual; it offers a fresh perspective on how legendary companies, such as Uber, Amazon, and Salesforce, transformed industries by inventing new categories and solving problems no one else saw. The authors argue that winning today’s business game isn’t about having the best product; it’s about defining a new market, creating demand where none existed, and becoming the “category king”—the company that reshapes consumer expectations and habits.

Play Bigger

“Traffic Secrets,” the third book in the Secrets Trilogy, uncovers Russell Brunson's powerful, evergreen strategies to attract the right audience and convert them into loyal customers. Drawing on his success with industry titans like Tony Robbins and Dean Graziosi, Russell delivers a step-by-step blueprint to master traffic―the lifeblood of any business. He emphasizes that a great product or service means nothing without consistent, targeted visitors. This book will equip you with timeless methods to drive traffic, adapt to any platform, and transform passive viewers into engaged, loyal customers that ensure lasting growth in this ever-changing digital landscape.

Traffic Secrets

At the heart of this book is Coleman’s eight-phase customer journey framework, which provides a step-by-step process to craft a seamless, engaging, and memorable experience for customers. These phases guide businesses in creating emotional connections with customers, ensuring they feel valued and supported at every stage. Coleman’s approach is grounded in empathy, personalization, and proactive communication, encouraging businesses to view their interactions through the customer’s eyes.

Never Lose a Customer Again

“Obviously Awesome” offers a new, actionable 10-step framework for defining positioning that works with businesses to ensure their products resonate with the right customers as an obvious choice. Unlike traditional methods, Dunford's approach is iterative, adaptive, and collaborative-actually matching the very real challenges businesses face in today's fast-moving marketplace. This book highlights positioning as the key extension of product-market fit to show how to pinpoint ideal customers, craft sharp messaging, and rally teams for seamless execution. Packed with real examples and no fluff, “Obviously Awesome” arms readers to throw out outdated strategies and build positioning that drives engagement, boosts sales, and fuels success. It's the ultimate playbook for standing out in competitive markets, essential for entrepreneurs and marketers ready to win.

Obviously Awesome

The book focuses on understanding your own negotiation approach and using the forces of power and relationships to your benefit. Shell shows how expert negotiators mix cooperation with competition, aiming for mutual benefits while achieving their goals. It uses real-life stories, like Sony choosing brand growth over immediate profits, and lessons from leaders like Benjamin Franklin and Mahatma Gandhi, to show how negotiation rules work in all situations—from business deals to family matters and even hostage scenarios. Shell's practical tips and strategies, based on research, make “Bargaining for Advantage” a must-read for anyone—whether you're a student or an experienced professional—looking to enhance their negotiation abilities. Whether you're dealing with corporate agreements or personal disputes, this book gives you the skills to negotiate well, ethically, and confidently.


Bargaining for Advantage

As the book emphasizes the importance of knowing a person and the context of the other party's background, beyond the traditional view of negotiations as zero-sum games, the authors recommend certain strategies to better prepare people for negotiations. They specify some fundamentals that bring out the key learning elements used to achieve the goal. The authors stress to the planners the necessity for agreements about the issues rather than just occupying positions. They further argue that the relationships in negotiation should be considered as well, which they call team building. Moreover, Malhotra and Bazerman concentrate on both emotional and inventive perspectives, and at the same time, they give the nudge to the readers to 'move outside the box' instead of being limited.

Negotiation Genius

Johan Norberg's "The Capitalist Manifesto" is a blunt and passionate defense of capitalism, arguing that it is the most effective system for promoting global wealth, innovation, and human development. The book is framed as a response to both populist critiques and widespread narratives that blame capitalism for many of the world's contemporary problems, including inequality, climate change, and political unrest. Norberg draws inspiration from Karl Marx and Friedrich Engels, who famously noted in “The Communist Manifesto” that capitalism had produced more wealth and innovation in a short time than all previous generations combined.

The Capitalist Manifesto

"H2H Marketing" introduces a human-centered approach to marketing that shifts away from conventional strategies. The main focus is around realigning organizational thinking, people, and processes to create value for all stakeholders. It builds on the principles from Kotler’s "Marketing 4.0" and the authors' previous work on B2B marketing, integrating modern concepts like Design Thinking, Service-Dominant Logic, and Digitalization. This book encourages leaders to challenge traditional assumptions, embrace their humanity, and adopt innovative approaches to create more relevant value propositions in a rapidly changing business environment.

H2H Marketing

From Steve Jobs to Jack Ma. Understand what great entrepreneurs have in common, and what pitfalls you need to be wary of!

Entrepreneurship

Not that long ago, Alex Hormozi was yet another entrepreneur with a failing business – in his case, a gym. Then, over the next 4 years, he went from losing money to making $36 for every $1 spent. How did he do it? He explains in full in “$100M Offers.” Spoiler alert: it was neither great funnels nor great ads that did it. It was his trademarked Grand Slam Offer.

$100M Offers

GDP, Trade balance, foreign capital. Everything about global trade is here!

Economics

Build a solid career, learn how to run your business and inspire other people to do the same.

Career & Business

Are you struggling to create sustainable growth in your company? Are you wondering if you have what it takes? “From Impossible to Inevitable” is the ultimate guide for anyone wanting to hypergrow their company. From creating leads to doubling your deal size, “From Impossible to Inevitable” will help you along every step of the way.

From Impossible To Inevitable

Selling is human, and it's something we do all the time, nonstop! Most of us, one way or another, are always trying to convince people to take action or change their habits. One way or another, we are all salespeople, and most modern jobs require day-to-day sales skills. Daniel Pink understood that and offered us this book on the art of influencing and persuading others.

To Sell Is Human

 Learn the methods of effective communication, and understand what drives corporate culture. 

Corporate Culture & Communication

“Disruptive Branding” is an exploration of the nature and importance of branding in a rapidly changing world, as well as a practical guide to harnessing the changes to power your brand’s survival and growth. Among other things, the book discusses the importance of brand strategy, design, internal engagement and brand experience.

Disruptive Branding

How does your company differentiate itself in an ocean of information, ads and other digital distractions that occupy all of your customers' time on the internet? The answer is simple. Epic Content Marketing. In this book, one of the world's top content marketing experts and founder of Content Marketing Institute, Joe Pulizzi, explains how to attract customers and lead them to his business just by creating content that is relevant to them. The book is a step-by-step approach to creating stories that inform, entertain and provoke clients to act. Epic content is set up with the customer in mind and delivered to him at the right time. Epic Content is about positioning your business as an authority in your industry. Epic content is one that customers share and consume with pleasure. Whether you are a marketing director, a CEO or an entrepreneur, this is a must-read for anyone looking to understand the new way of doing marketing. Let’s read this?

Epic Content Marketing

Does your company make "Predictable Revenue"? That is a fairly common question when you work in B2B startups and venture capital. This method was developed by Aaron Ross at Salesforce, which helped generate more than $ 100 million in new contracts. Along with Mary Lou Tyler, Aaron wrote the acclaimed book that is a must-have reference for entrepreneurs and executives who want to accelerate sales in the corporate market. In this microbook, you will learn a new process of active prospecting that is different from the old-fashioned businesses practice of cold calling. According to Aaron, the new customer does not want to receive cold calls and is tougher than ever. Predictable Revenue is the strategy to make your sales team capable of generating more leads, predictability, and thereby reaching your goals, always.

Predictable Revenue

Take a sneak-peek into the private lives of people who left a mark in world history.

Biographies & Memoirs

“Shoe Dog” is the inspirational story of the man behind Nike’s swoosh, Phil “Buck” Knight. In this incredible and candid memoir, Knight tells the journey of Nike’s humble beginnings and rising into the world’s most iconic sports brand. He shares the many difficulties on his path to success and how – with focus, dedication, sacrifice, and perseverance – he achieved his “crazy” dream.

Shoe Dog

What great leaders are made of? Learn from the people who have more to offer in the realm of leadership than just words. 

Management & Leadership

“The Ultimate Sales Machine” by the late great sales guru Chet Holmes is rooted in a simple premise: that mastery isn’t about doing 4,000 things, but about doing 12 things 4,000 times. Hence, it’s no surprise that Holmes’ wonderful little book is dedicated to 12 key business strategies, each of which is exhaustively examined and resourcefully relayed in step-by-step guides.

The Ultimate Sales Machine

Get inspired, build great plans, reach your goals, live happier!

Self-Help & Motivation

When influencing others, the way we phrase our requests is just as important as the circumstances we make them in. To successfully persuade others, they first need to be pre-suaded – to be made ready to be influenced. Learn the hidden ways in which our decision-making is influenced and use the power of influencing in your own life.

Marketing & Sales

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From Impossible To Inevitable

To Sell Is Human

Disruptive Branding

The Product Innovator’s Handbook

Epic Content Marketing

Predictable Revenue

Shoe Dog

The Ultimate Sales Machine

Pre-Suasion

$100M Offers

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The Product Innovator’s Handbook

Play Bigger

Traffic Secrets

Never Lose a Customer Again

Obviously Awesome

Bargaining for Advantage

Negotiation Genius

The Capitalist Manifesto

H2H Marketing

$100M Offers