Give life and voice to your product. The right place to learn to sell and promote!

Marketing & Sales

Build a solid career, learn how to run your business and inspire other people to do the same.

Career & Business

You do not need millions of followers — you need a thousand people who genuinely love what you do. Pat Flynn maps the full journey from casual visitor to dedicated superfan, showing how speaking your customer's language, delivering quick wins, co-creating with your community, and radical transparency turn any business into an unbreakable tribe.

Superfans

Turning your idea into a market-ready product is a difficult process, but this book knows the secret that every aspiring creative seeks. It addresses the essential elements of product development, from inspiration to manufacturing, including market research, funding, design, and Intellectual Property (IP) protection. Learn how to identify your real goals, whether you're a Dreamer, Learner, Professional, or Trader, and use that knowledge to help you overcome problems like securing finances, avoiding traps, and selecting the best business plan. The book comes with concrete advice and real-world examples that will help you convert your idea into a profitable, life-changing product.

The Product Innovator’s Handbook

“Play Bigger,” by the founders of Silicon Valley advisory firm Play Bigger Advisors, is a groundbreaking exploration into the concept of “category design,” a discipline that teaches companies how to create, dominate, and evolve entire market categories. The book is not just a business strategy manual; it offers a fresh perspective on how legendary companies, such as Uber, Amazon, and Salesforce, transformed industries by inventing new categories and solving problems no one else saw. The authors argue that winning today’s business game isn’t about having the best product; it’s about defining a new market, creating demand where none existed, and becoming the “category king”—the company that reshapes consumer expectations and habits.

Play Bigger

“Traffic Secrets,” the third book in the Secrets Trilogy, uncovers Russell Brunson's powerful, evergreen strategies to attract the right audience and convert them into loyal customers. Drawing on his success with industry titans like Tony Robbins and Dean Graziosi, Russell delivers a step-by-step blueprint to master traffic―the lifeblood of any business. He emphasizes that a great product or service means nothing without consistent, targeted visitors. This book will equip you with timeless methods to drive traffic, adapt to any platform, and transform passive viewers into engaged, loyal customers that ensure lasting growth in this ever-changing digital landscape.

Traffic Secrets

Stop losing customers the moment they sign on! Discover how to transform the critical first 100 days into a journey of loyalty. Joey Coleman reveals a powerful 8-phase framework to turn one-time buyers into lifelong fans through personalized, human-to-human experiences.

Never Lose a Customer Again

“Obviously Awesome” offers a new, actionable 10-step framework for defining positioning that works with businesses to ensure their products resonate with the right customers as an obvious choice. Unlike traditional methods, Dunford's approach is iterative, adaptive, and collaborative-actually matching the very real challenges businesses face in today's fast-moving marketplace. This book highlights positioning as the key extension of product-market fit to show how to pinpoint ideal customers, craft sharp messaging, and rally teams for seamless execution. Packed with real examples and no fluff, “Obviously Awesome” arms readers to throw out outdated strategies and build positioning that drives engagement, boosts sales, and fuels success. It's the ultimate playbook for standing out in competitive markets, essential for entrepreneurs and marketers ready to win.

Obviously Awesome

The book focuses on understanding your own negotiation approach and using the forces of power and relationships to your benefit. Shell shows how expert negotiators mix cooperation with competition, aiming for mutual benefits while achieving their goals. It uses real-life stories, like Sony choosing brand growth over immediate profits, and lessons from leaders like Benjamin Franklin and Mahatma Gandhi, to show how negotiation rules work in all situations—from business deals to family matters and even hostage scenarios. Shell's practical tips and strategies, based on research, make “Bargaining for Advantage” a must-read for anyone—whether you're a student or an experienced professional—looking to enhance their negotiation abilities. Whether you're dealing with corporate agreements or personal disputes, this book gives you the skills to negotiate well, ethically, and confidently.


Bargaining for Advantage

As the book emphasizes the importance of knowing a person and the context of the other party's background, beyond the traditional view of negotiations as zero-sum games, the authors recommend certain strategies to better prepare people for negotiations. They specify some fundamentals that bring out the key learning elements used to achieve the goal. The authors stress to the planners the necessity for agreements about the issues rather than just occupying positions. They further argue that the relationships in negotiation should be considered as well, which they call team building. Moreover, Malhotra and Bazerman concentrate on both emotional and inventive perspectives, and at the same time, they give the nudge to the readers to 'move outside the box' instead of being limited.

Negotiation Genius

Johan Norberg's "The Capitalist Manifesto" is a blunt and passionate defense of capitalism, arguing that it is the most effective system for promoting global wealth, innovation, and human development. The book is framed as a response to both populist critiques and widespread narratives that blame capitalism for many of the world's contemporary problems, including inequality, climate change, and political unrest. Norberg draws inspiration from Karl Marx and Friedrich Engels, who famously noted in “The Communist Manifesto” that capitalism had produced more wealth and innovation in a short time than all previous generations combined.

The Capitalist Manifesto

"H2H Marketing" introduces a human-centered approach to marketing that shifts away from conventional strategies. The main focus is around realigning organizational thinking, people, and processes to create value for all stakeholders. It builds on the principles from Kotler’s "Marketing 4.0" and the authors' previous work on B2B marketing, integrating modern concepts like Design Thinking, Service-Dominant Logic, and Digitalization. This book encourages leaders to challenge traditional assumptions, embrace their humanity, and adopt innovative approaches to create more relevant value propositions in a rapidly changing business environment.

H2H Marketing

“Un método innovador para presentar, persuadir y cerrar negocios”. Así presenta Oren Klaff a su propio libro. Consiste en un sistema para desarrollar un pitch fuerte y vencedor. ¿Quieres tener éxito? Pues empieza a acercarte a él con este título.

Pitch anything 

El especialista en motivación y negocios Grant Cardone explica que todos vendemos algo todos los días de nuestras vidas, y esto nos ayuda a lograr acuerdos con el resto de la sociedad. Manejar este aspecto de la mejor manera nos hará potenciar nuestra vida. ¡Empecemos!

Vendes o vendes

¿Sabías que solo tienes 90 segundos para ganar la confianza de alguien? Aprende a usar tu lenguaje corporal, actitud y voz para causar una primera impresión impactante. Descubre las técnicas de PNL para conectar con cualquier persona y transformar tus relaciones profesionales hoy mismo.

Cómo Conectarse en los Negocios en 90 Segundos o Menos

Si alguna vez pensaste: “¡Debe haber una forma mejor de hacer esto!”, este libro es para ti. A través de estrategias probadas, descubrirás cómo convertir un simple destello de creatividad en una realidad comercial y conocerás herramientas clave para identificar problemas reales, proteger tus ideas, diseñar con propósito y llevar tu creación al mercado. Desde la fabricación hasta la financiación, conocerás el paso a paso para que no sólo crees algo útil, sino que también logres un impacto duradero. Es hora de dar vida a tus ideas y verlas en los estantes. ¡Empieza tu viaje hacia la innovación!

¿Crees que ser simpático es la clave para vender? Descubre por qué los vendedores que desafían a sus clientes son los que cierran más tratos. Aprende a tomar el control, aportar valor real y transformar tu enfoque comercial con tácticas probadas en más de 6,000 profesionales.

La Venta Desafiante

Jürgen Klaric nos da la clave para tener éxito en la vida. Su libro está basado en el neuromarketing y traza un camino hacia el futuro de las ventas. Pero el fin es algo mayor: nos enseña a alcanzar nuestros objetivos aplicando técnicas probadas en los mercados.

Véndele a la mente, no a la gente

En este libro, Brian Tracy combina su experiencia como exitoso vendedor y experto en desarrollo personal para ofrecer una guía práctica sobre cómo aplicar principios psicológicos en el proceso de ventas.

Psicología de ventas

Este libro te invita a convertirte en un genio de la negociación, con un enfoque estratégico y sistemático que te permite enfrentar incluso las negociaciones más complejas. No se trata de un arte innato, es el resultado de preparación cuidadosa y estrategias bien ejecutadas. A través de conceptos claros y casos prácticos, aprenderás a crear y reclamar valor, enfrentar sesgos psicológicos y superar obstáculos como mentiras, ira o desconfianza. Elige hoy mismo una metodología respaldada por investigaciones y experiencias reales, que te ayudarán a transformar cualquier situación en una oportunidad de éxito. ¡Prepárate para convertirte en un verdadero genio de la negociación!

Eres capaz de convertirte en un negociador estratégico y de transformar cualquier situación en una oportunidad para alcanzar tus objetivos. Aquí encontrarás una combinación de estrategias prácticas y ejemplos reales para ayudarte a dominar tus habilidades. Negociar es un arte que cualquiera puede aprender y perfeccionar. Cada persona tiene su propio estilo de negociación y su propio modelo de éxito. Aprende a navegar en las complejas dinámicas sociales y culturales que nos rodean para convertirte en un negociador confiado y respetado. ¡Es tu momento de tomar el control y tener ventaja!

En este libro, las especialistas Lara Arruti y Vilma Núñez nos enseñarán sobre marketing de contenido. ¿De qué se trata? Es nada más ni nada menos que la forma en que vinculamos a nuestras empresa con los clientes a través del mundo online. Podemos impulsar tu marca a través de un blog o las redes sociales con su ayuda.

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