Give life and voice to your product. The right place to learn to sell and promote!

Marketing & Sales

Build a solid career, learn how to run your business and inspire other people to do the same.

Career & Business

You do not need millions of followers — you need a thousand people who genuinely love what you do. Pat Flynn maps the full journey from casual visitor to dedicated superfan, showing how speaking your customer's language, delivering quick wins, co-creating with your community, and radical transparency turn any business into an unbreakable tribe.

Superfans

Turning your idea into a market-ready product is a difficult process, but this book knows the secret that every aspiring creative seeks. It addresses the essential elements of product development, from inspiration to manufacturing, including market research, funding, design, and Intellectual Property (IP) protection. Learn how to identify your real goals, whether you're a Dreamer, Learner, Professional, or Trader, and use that knowledge to help you overcome problems like securing finances, avoiding traps, and selecting the best business plan. The book comes with concrete advice and real-world examples that will help you convert your idea into a profitable, life-changing product.

The Product Innovator’s Handbook

“Play Bigger,” by the founders of Silicon Valley advisory firm Play Bigger Advisors, is a groundbreaking exploration into the concept of “category design,” a discipline that teaches companies how to create, dominate, and evolve entire market categories. The book is not just a business strategy manual; it offers a fresh perspective on how legendary companies, such as Uber, Amazon, and Salesforce, transformed industries by inventing new categories and solving problems no one else saw. The authors argue that winning today’s business game isn’t about having the best product; it’s about defining a new market, creating demand where none existed, and becoming the “category king”—the company that reshapes consumer expectations and habits.

Play Bigger

“Traffic Secrets,” the third book in the Secrets Trilogy, uncovers Russell Brunson's powerful, evergreen strategies to attract the right audience and convert them into loyal customers. Drawing on his success with industry titans like Tony Robbins and Dean Graziosi, Russell delivers a step-by-step blueprint to master traffic―the lifeblood of any business. He emphasizes that a great product or service means nothing without consistent, targeted visitors. This book will equip you with timeless methods to drive traffic, adapt to any platform, and transform passive viewers into engaged, loyal customers that ensure lasting growth in this ever-changing digital landscape.

Traffic Secrets

Stop losing customers the moment they sign on! Discover how to transform the critical first 100 days into a journey of loyalty. Joey Coleman reveals a powerful 8-phase framework to turn one-time buyers into lifelong fans through personalized, human-to-human experiences.

Never Lose a Customer Again

“Obviously Awesome” offers a new, actionable 10-step framework for defining positioning that works with businesses to ensure their products resonate with the right customers as an obvious choice. Unlike traditional methods, Dunford's approach is iterative, adaptive, and collaborative-actually matching the very real challenges businesses face in today's fast-moving marketplace. This book highlights positioning as the key extension of product-market fit to show how to pinpoint ideal customers, craft sharp messaging, and rally teams for seamless execution. Packed with real examples and no fluff, “Obviously Awesome” arms readers to throw out outdated strategies and build positioning that drives engagement, boosts sales, and fuels success. It's the ultimate playbook for standing out in competitive markets, essential for entrepreneurs and marketers ready to win.

Obviously Awesome

The book focuses on understanding your own negotiation approach and using the forces of power and relationships to your benefit. Shell shows how expert negotiators mix cooperation with competition, aiming for mutual benefits while achieving their goals. It uses real-life stories, like Sony choosing brand growth over immediate profits, and lessons from leaders like Benjamin Franklin and Mahatma Gandhi, to show how negotiation rules work in all situations—from business deals to family matters and even hostage scenarios. Shell's practical tips and strategies, based on research, make “Bargaining for Advantage” a must-read for anyone—whether you're a student or an experienced professional—looking to enhance their negotiation abilities. Whether you're dealing with corporate agreements or personal disputes, this book gives you the skills to negotiate well, ethically, and confidently.


Bargaining for Advantage

As the book emphasizes the importance of knowing a person and the context of the other party's background, beyond the traditional view of negotiations as zero-sum games, the authors recommend certain strategies to better prepare people for negotiations. They specify some fundamentals that bring out the key learning elements used to achieve the goal. The authors stress to the planners the necessity for agreements about the issues rather than just occupying positions. They further argue that the relationships in negotiation should be considered as well, which they call team building. Moreover, Malhotra and Bazerman concentrate on both emotional and inventive perspectives, and at the same time, they give the nudge to the readers to 'move outside the box' instead of being limited.

Negotiation Genius

Johan Norberg's "The Capitalist Manifesto" is a blunt and passionate defense of capitalism, arguing that it is the most effective system for promoting global wealth, innovation, and human development. The book is framed as a response to both populist critiques and widespread narratives that blame capitalism for many of the world's contemporary problems, including inequality, climate change, and political unrest. Norberg draws inspiration from Karl Marx and Friedrich Engels, who famously noted in “The Communist Manifesto” that capitalism had produced more wealth and innovation in a short time than all previous generations combined.

The Capitalist Manifesto

"H2H Marketing" introduces a human-centered approach to marketing that shifts away from conventional strategies. The main focus is around realigning organizational thinking, people, and processes to create value for all stakeholders. It builds on the principles from Kotler’s "Marketing 4.0" and the authors' previous work on B2B marketing, integrating modern concepts like Design Thinking, Service-Dominant Logic, and Digitalization. This book encourages leaders to challenge traditional assumptions, embrace their humanity, and adopt innovative approaches to create more relevant value propositions in a rapidly changing business environment.

H2H Marketing

Think you're not in sales? Think again. Daniel Pink reveals that we all spend our days moving others. Discover the new science of persuasion, from the power of mimicry to why 'ambiverts' win. Master the art of influence in a world where everyone is selling something.

To Sell Is Human

“Everybody Writes” by Ann Handley is, in her own words, “part writing guide, part handbook on the rules of good sportsmanship in content marketing.” Essentially a collection of 74 guidelines that should help anyone master the art of creating good content and stand out, “Everybody Writes” is applicable across all of your online assets – from blogs to web pages, from Twitter to Facebook.

Everybody Writes

Drew Eric Whitman shares the little-known secrets that the best advertisements use and explains why they work as they do in “Cashvertising.” In his well-structured and useful book, Whitman uncovers the truth behind usual consumer behavior, describing the specific psychological techniques that will help you develop advertisements to touch your customer’s deepest desires.

Cashvertising

Take a sneak-peek into the private lives of people who left a mark in world history.

Biographies & Memoirs

“Shoe Dog” is the inspirational story of the man behind Nike’s swoosh, Phil “Buck” Knight. In this incredible and candid memoir, Knight tells the journey of Nike’s humble beginnings and rising into the world’s most iconic sports brand. He shares the many difficulties on his path to success and how – with focus, dedication, sacrifice, and perseverance – he achieved his “crazy” dream.

Shoe Dog

From Steve Jobs to Jack Ma. Understand what great entrepreneurs have in common, and what pitfalls you need to be wary of!

Entrepreneurship

Ready to turn your knowledge into a high-impact business? Jeff Walker’s Launch Formula shows you how to build a loyal 'tribe' that begs to buy your products. Stop guessing and start using proven mental triggers to create massive momentum and life-changing revenue. Your big launch starts here!

Launch

GDP, Trade balance, foreign capital. Everything about global trade is here!

Economics

Are you struggling to create sustainable growth in your company? Are you wondering if you have what it takes? “From Impossible to Inevitable” is the ultimate guide for anyone wanting to hypergrow their company. From creating leads to doubling your deal size, “From Impossible to Inevitable” will help you along every step of the way.

From Impossible To Inevitable

Transform your sales department into a high-growth engine! Learn the exact methods used at Salesforce to generate over $100 million in revenue. This guide breaks down how to stop cold calling and start building a predictable, scalable process that delivers results every single month.

Predictable Revenue

Struggling to close high-value deals? Discover the power of SPIN Selling and transform your sales approach. Learn how to ask the right questions at the right time to uncover deep customer needs and present irresistible solutions. It’s time to stop pitching and start winning complex sales!

SPIN Selling

What great leaders are made of? Learn from the people who have more to offer in the realm of leadership than just words. 

Management & Leadership

“The Ultimate Sales Machine” by the late great sales guru Chet Holmes is rooted in a simple premise: that mastery isn’t about doing 4,000 things, but about doing 12 things 4,000 times. Hence, it’s no surprise that Holmes’ wonderful little book is dedicated to 12 key business strategies, each of which is exhaustively examined and resourcefully relayed in step-by-step guides.

The Ultimate Sales Machine

 Learn the methods of effective communication, and understand what drives corporate culture. 

Corporate Culture & Communication

Get inspired, build great plans, reach your goals, live happier!

Self-Help & Motivation

When influencing others, the way we phrase our requests is just as important as the circumstances we make them in. To successfully persuade others, they first need to be pre-suaded – to be made ready to be influenced. Learn the hidden ways in which our decision-making is influenced and use the power of influencing in your own life.

Marketing & Sales

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