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Pitch Anything
The big idea of Oren Klaff’s “Pitch Anything” is that the messages sellers usually send to their targets are composed by the analytical neocortex but received and processed by the other person’s primitive crocodile brain. To bridge the gap between the two, you need to learn how to play games of power and dominance and aim for your target’s attention and gut.
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Who it is for
Best suited for people who work in sales and marketing, as well as for anyone whose job includes pitching and persuading.
About the Author
Oren Klaff is the director of capital markets at investment bank Intersection Capital. Thanks to his pioneering neuroscience-based pitches, the company raised over $400 million of capital over a period of 13 years. He also co-developed the company’s flagship product, Velocity. He has written two books: “Pitch Anything” and “Flip the Script.”
View author profileLessons
- What’s wrong with all common methods of pitching.
- What the acronym STRONG stands for.
- What frames are and how to stack them for hot cognition.
Key Takeaways
- Those who want to learn how to sell their idea in a better way, using their own voice
- Sellers who want to improve the momentum with customers
- All people who want to influence crowds
More knowledge in less time
Listen to the key ideas
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