Books by Seth Godin

One of the foremost marketing gurus of the modern age, Seth Godin is an American blogger, entrepreneur, and bestselling author. A former dot-com business executive, Seth Godin used his innovative company Yoyodyne to promote the concept of permission marketing in the early days of the internet. In 1998, he sold the company to Yahoo for $30 million. Since then, he has published about 20 books, most of them bestsellers. In 2018, he entered the Marketing Hall of Fame.

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The most popular books by Seth Godin on 12min

Purple Cow

Seth Godin

First published in 2003, Seth Godin’s “Purple Cow” was one of the earliest books to advocate that, due to the advent of modern media networks and the ensuing advertising clutter and saturation, traditional marketing doesn’t work anymore and should be supplanted by a more integrated product development process, focusing on the creation of remarkable artifacts – rather than remarkable commercials about them.

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Linchpin

Seth Godin

In “Linchpin,” bestselling business author Seth Godin explains how to become a “linchpin” – an indispensable member and the driving force of our future. Modern societies teach us to follow given rules and to become just like everyone else – a replaceable cog in the machine. Godin shows your potential of becoming a passionate changemaker by overcoming the resistance that holds most of us back.

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Permission Marketing

Seth Godin

Stop shouting at a crowd that isn't listening! Discover how to build a base of loyal customers who actually want to hear from you. Seth Godin's classic guide teaches you to turn strangers into friends and friends into lifetime customers by respecting their time and earning their trust.

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