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One of the foremost marketing gurus of the modern age, Seth Godin is an American blogger, entrepreneur, and bestselling author. A former dot-com business executive, Seth Godin used his innovative company Yoyodyne to promote the concept of permission marketing in the early days of the internet. In 1998, he sold the company to Yahoo for $30 million. Since then, he has published about 20 books, most of them bestsellers. In 2018, he entered the Marketing Hall of Fame.
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