Books by Dan Ariely

Dan Ariely is an Israeli American cognitive psychologist and bestselling author, the James B. Duke professor of psychology and behavioral economics at Duke University. Aiming to translate his scientific findings into lucrative business opportunities, he also founded a research institution and several successful startups (Kayma, BEworks, Timeful). Ariely is best known for his TED Talks and his tetralogy of books that explore the irrationality of human behavior: “Predictably Irrational,” “The Upside of Irrationality,” “Irrationally Yours,” and “The (Honest) Truth About Dishonesty.”

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The most popular books by Dan Ariely on 12min

The Upside of Irrationality

Dan Ariely

A fitting follow-up to Dan Ariely’s debut book, “Predictably Irrational,” “The Upside of Irrationality” reveals many preprogrammed adaptive biases that casually instigate humans to make unwise choices and demonstrates, through several social experiments, the unexpected benefits – and, sometimes, downsides – of these instinctually irrational decisions.

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The (Honest) Truth About Dishonesty

Dan Ariely

Drawing on extensive research and several original experiments, in “The (Honest) Truth About Dishonesty,” Dan Ariely examines the complex nature of lying that turns out to be governed by two contradictory forces: the economic – compelling you to take advantage of people and situations – and the psychological – driving you to see yourself as an essentially good human being.

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