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Dan Ariely

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Dan Ariely is an Israeli American cognitive psychologist and bestselling author, the James B. Duke professor of psychology and behavioral economics at Duke University. Aiming to translate his scientific findings into lucrative business opportunities, he also founded a research institution and several successful startups (Kayma, BEworks, Timeful). Ariely is best known for his TED Talks and his tetralogy of books that explore the irrationality of human behavior: “Predictably Irrational,” “The Upside of Irrationality,” “Irrationally Yours,” and “The (Honest) Truth About Dishonesty.”

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