How did we get here? See which ideas shaped the course of history, and how philosophy played a significant role in human evolution.

History & Philosophy

GDP, Trade balance, foreign capital. Everything about global trade is here!

Economics

“Skin in the Game” is the fifth book of Nassim Nicholas Taleb’s landmark “Incerto” series. Similarly to the other four books, it deals with topics such as the unreliability of knowledge and (ir)rationality in complex systems. Above all, however, it deals with reciprocity and (a)symmetry in human affairs, arguing that having “skin in the game” is necessary for a fair and just society

Skin in the Game

Contrary to what you might believe, doing well with money is not down to mathematical genius or financial acumen. Instead, Housel believes that handling money successfully comes down to the right behavior. In “The Psychology of Money,” he attempts to teach the soft skills necessary to gain and maintain wealth.

The Psychology of Money

“If I had to be trapped in an elevator with any contemporary intellectual,” Malcolm Gladwell once said, “I’d pick Richard Thaler.” “Misbehaving,” an absorbing account of the birth, rise and impact of behavioral economics, substantiates Gladwell’s choice many times over. “A singular look into the profound human foibles,” “Misbehaving” is, story-wise, the perfect marriage of memoir and economic history and, idea-wise, of psychology and economic theory.

Misbehaving

Pioneered by John von Neumann just a few decades ago, game theory is one of the newest branches of mathematics. It is also one of the most influential, having revolutionized diverse fields such as economics, biology, and computer science. Published in 1993, “Thinking Strategically” by Avinash K. Dixit and Barry J. Nalebuff is still one of the best introductions to this fascinating field.

Thinking Strategically

You probably regularly use Skype and other freemium products. Have you ever wondered how these products manage to create a revenue, and are you maybe even thinking of launching one yourself? With “Freemium Economics,” Eric Benjamin Seufert has created a how-to guide on how to build a successful freemium product.

Freemium Economics

Keynes’ “The General Theory of Employment, Interest, and Money” revolutionized economic thinking in the 1930s and beyond. Even today, it still applies to managing economic slumps and mass unemployment. Contrary to classical economic approaches, Keynes was convinced that government intervention could create more employment and effectively end an economic depression.

The General Theory of Employment, Interest, and Money

It's time to learn about the main pillars of society, world politics, and different cultures. 

Society & Politics

In “Capital in the Twenty-First Century,” French economist Thomas Piketty revealed that laissez-faire capitalism inexorably increases inequality. In the 1000-page “Capital and Ideology,” he offers an economic, intellectual, and sociopolitical history of the ways inequality was justified and structured throughout history. The book covers the four dominant ideologies of the modern age (ternary, ownership, social democratic and hypercapitalist) and offers an alternative: participatory socialism.

Capital and Ideology

In “The Undercover Economist,” Tim Harford embarks on an undercover mission to explain daily buying habits as well as larger economic phenomena such as why poor countries are poor and rich countries are rich. If you’ve ever wondered about exorbitant coffee prices or about bad second-hand car deals, Harford has the explanation for you.

The Undercover Economist

“Naked Economics” by Charles Wheelan is an enjoyable and nifty primer to the “dismal science,” free of graphs, charts and equations but brimming with logic, rigor and intuitively graspable examples and analogies. “Economics should not be accessible only to the experts,” claims Wheelan. “The ideas are too important and too interesting.” “Naked Economics” presents them in a fun, simplified and intelligible manner.

Naked Economics

Iconoclastic and groundbreaking, “Antifragile” is the fourth book in Nassim Taleb’s five-volume philosophical essay on uncertainty titled “Incerto.” Offering a solution to the problems presented in “The Black Swan,” the book proposes that things and systems be built in an antifragile manner – to thrive and grow when exposed to volatility, randomness and disorder. That way, rather than catching them off guard, crises and catastrophes will perfect them.

Antifragile

Build a solid career, learn how to run your business and inspire other people to do the same.

Career & Business

From Steve Jobs to Jack Ma. Understand what great entrepreneurs have in common, and what pitfalls you need to be wary of!

Entrepreneurship

Give life and voice to your product. The right place to learn to sell and promote!

Marketing & Sales

Are you struggling to create sustainable growth in your company? Are you wondering if you have what it takes? “From Impossible to Inevitable” is the ultimate guide for anyone wanting to hypergrow their company. From creating leads to doubling your deal size, “From Impossible to Inevitable” will help you along every step of the way.

From Impossible To Inevitable

It’s time to start making good investments and learn how to manage your money better. 

Investing & Finance

Lauded by Warren Buffet as “by far the best book on investing ever written,” “The Intelligent Investor” by Benjamin Graham is, arguably, the most influential book on value investing ever written. Revised and updated several times – and annotated in its latest edition by Jason Zweig – “The Intelligent Investor” advises against trying to predict market fluctuations and advocates for researching, realism, and reason.

The Intelligent Investor

An introduction to “the lives, times and ideas” of several great economic thinkers – from Adam Smith to John Maynard Keynes, from David Ricardo to Karl Marx – “The Worldly Philosophers” by Robert Heilbroner examines, with authority and dispassion, the history of economic thought in a comprehensive and comprehensible manner. A living classic, the book has sold over four million copies ever since its first publication in 1953.

The Worldly Philosophers

Biology, physics and a lot of experimentation!  

Science

Described as “the most important book on decision making since Daniel Kahneman’s ‘Thinking, Fast and Slow,’” “Superforecasting” by Philip E. Tetlock and Dan Gardner details the findings by The Good Judgment Project – a forecasting services company firm that investigates probability judgments of high-stakes, real-world events, and aims to improve their accuracy.

Superforecasting

Personal Development

Understanding the science behind your decision making and behavior is a great asset in the battle to a more fulfilled life.

Psychology

Nobel prize winner Daniel Kahneman presents his compelling lifetime’s work in “Thinking, Fast and Slow.” By combining psychology and economics, he creates an engaging picture of how our minds work. While we may believe that we know best, and that our minds can be trusted, he shows that that is not so. In fact, our memories can mislead us, and the judgements we quickly form are based on a subconscious bias. By unravelling the workings of the mind, Kahneman shows us why critical thinking, especially about our intuitive reactions, can lead to more conscious decision-making.

Thinking, Fast and Slow 

​No economics book published in recent years has had as much impact as Thomas Piketty's "Capital in the 21st Century." The book is a masterpiece with over 600 pages, which discuss how globalization and economic development impact our lives, the economy, and the contemporary world. Piketty, after years of research, brings us a major essay on how capitalism generates inequality for society, increasing the concentration of wealth. In his work, he traces a history of how the economic regime has reached its present state and assesses a future prognosis for the world economy.

The work is a benchmark for economic studies, but the 12min team knows that not everyone has the time to devour this bible. That's why we synthesized the book and created a micro-book so you can learn its key ideas in no time. Shall we go?

Capital in the Twenty First Century

In this book, Paul Collier shares a pragmatic perspective on the future of capitalism while analyzing issues of economic, social and cultural nature. The widening of economic and social divides speaks volumes about the abandonment of the social democracy that once described the post-war West. In an attempt to free capitalism from its self-imposing shackles, Collier offers a framework of solutions that could bring about a more ethical form of free-market principles.

Economics

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From Impossible To Inevitable

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Skin in the Game

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The General Theory of Employment, Interest, and Money

Capital and Ideology

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Naked Economics

Antifragile