Biology, physics and a lot of experimentation!  

Science

In “Jobs to Be Done,” innovation pioneer Tony Ulwick distills over 25 years of deep experience into the most thorough, structured, and actionable guide to applying the Jobs-to-be-Done (JTBD) theory. As the creator of Outcome-Driven Innovation (ODI), Ulwick doesn’t just explain the JTBD theory; he provides a full end-to-end system, that transforms it into a repeatable innovation process capable of driving predictable business success.

Jobs to Be Done

Taulli discusses core Artificial Intelligence (AI) principles such as machine learning, deep learning, Natural Language Processing (NLP), and robotics, making the subject approachable to a wide audience. Each chapter aims to build on previous ones, leading to an intuitive and comprehensive learning experience. In an era where AI affects almost every aspect of daily life and business, Taulli's work is a treasure trove for those looking to stay ahead of the quickly changing technological landscape.

Artificial Intelligence Basics

Over the past millennia, Felis catus went through many changes to come to its current state and will continue to evolve. ‘’The Cat’s Meow’’ by an evolutionary biologist and cat lover, Jonathan Losos, is a comprehensive guide to those changes, hence, the past and the present of our beloved furry friend, as well as the look into how feline species might develop in the future.

The Cat's Meow

How did we get here? See which ideas shaped the course of history, and how philosophy played a significant role in human evolution.

History & Philosophy

When Charles Darwin published “On the Origin of Species,” he was honest enough to say that there was one disturbing thing his theory couldn’t explain – the absence of a rich fossil record predating the appearance of complex, shelly invertebrates at the beginning of the Cambrian period. In “Darwin’s Doubt,” Stephen Meyer digs deep into this mystery – and discovers God at the bottom.

Darwin's Doubt

Do you connect aging with suffering? If you do, Daniel J. Levitin will help you change your outlook. In ‘’Successful Aging,’’ he provides guidance on dealing with limitations that aging can bring so that we can reject our aversion to it and embrace it as a period of new opportunities.

Successful Aging

“What Is Life?” by Nobel Prize-winning British geneticist Paul Nurse is a brief but beautiful and profound exploration of the five great ideas that underpin biology: the cell, the gene, evolution by natural selection, life as chemistry, and life as information. In just 160 pages, using his vast knowledge and personal experiences, Nurse sets a useful framework for analyzing the greatest mystery of all: life itself.

What Is Life?

For many, statistics can be a dry topic, but Tim Harford believes that they can provide valuable insights into the world we live in. It is all a matter of knowing how to interpret statistical data correctly. In “How to Make the World Add Up,” he shares 10 rules on how to do just that.

How to Make the World Add Up

The best microbooks on Emotional Intelligence to make you overcome obstacles in your personal and professional life.

Emotional Intelligence

Test new diets, routines, workout regimens and see what best suits your body and mind

Health & Diet

To quote bestselling author Elizabeth Gilbert, “Breath” by immersive journalist James Nestor is “a fascinating scientific, cultural, spiritual and evolutionary history of the way humans breathe – and how we’ve all been doing it wrong for a long, long time.” If there ever was a book that might make you hold your breath – and open your nostrils – well, this one is probably it.

Breath

Nobel Laureate Franz Wilczek attempts to explain the fundamentals of physics in “Fundamentals.” He shows how, in order to understand the world around us, we need to unlearn some things we taught ourselves as babies. On a fundamental level, we are not separate from the world, but part of it. We also have much more space and time available than we can imagine.

Fundamentals

‘’The Chemistry Between Us’’ is an attempt to rewrite the story of love using the results of neuroscientific research. The authors say that love is less mysterious and more chemical, because only a few molecules in our brains control our behavior toward the person we are attracted to. Have you ever wondered why people mostly form monogamous relationships? Or, why the bond between people strengthens after sex? Read on to find answers to these and numerous other thought-provoking questions regarding love.

The Chemistry Between Us

Understanding the science behind your decision making and behavior is a great asset in the battle to a more fulfilled life.

Psychology

Personal Development

Daniel Goleman’s “Emotional Intelligence” summarizes research from a decade of studies and shows us why emotional intelligence (EI) is just as important for a successful life as our IQ. Contrary to the academic knowledge measured by the IQ, EI is multifaceted and has an impact on our work performance, our relationships, and our health.
Goleman argues for a shift in educational focus: he makes the case for educating our children in the art of emotional intelligence, to prevent the rise of mental health issues and crime rates.


“The Man Who Mistook His Wife for a Hat” is a collection of 24 case studies of people with neurological disorders. Split into four sections corresponding to the underlying nature of the disorders – “Losses,” “Excesses,” “Transports” and “The World of the Simple” – the case studies demonstrate the weird, wonderful, remarkable and bizarre consequences of the various ways our brains can malfunction.

The Man Who Mistook His Wife for a Hat

In the modern reformulation of Darwin’s theory of evolution, “The Selfish gene,” Richard Dawkins reframes some basic known concepts in a perspective centered around the gene rather than the organism. The gene is “selfish” because, as a replicator for self-preservation, it has to overcome hurdles that impose natural selection, such as scarcity and variety.

The Selfish Gene

Adapted in an acclaimed 2019 National Geographic miniseries, “The Hot Zone” tells the terrifying true story of the origins of the deadly Ebola virus on African soil, its subsequent history of devastation, and, finally, its ominous arrival at the suburbs of Washington.

The Hot Zone

In “Smarter,” renowned medical journalist Dan Hurley explores the fascinating and yet obscure nature of human intelligence against the backdrop of the demonstration of a 2008 field-defining Swiss study– our IQs can be improved. And he doesn’t only share the most notable findings from this “new science of building brain power” – he also delivers actionable advice on how to best sharpen your wits and mental skill set.

Smarter

It's time to learn about the main pillars of society, world politics, and different cultures. 

Society & Politics

“Sapiens” by Yuval Noah Harari traces the evolution of modern humans – from the Cognitive Revolution which occurred 70,000 years ago and allowed us to become the dominant species on Earth through the development of writing, money, religion and structured societies during the Agricultural Revolution, to the discovery of the scientific method which, in partnership with imperialism, gave birth to globalism and the World Empire.

Science

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