Books by Matthew Dixon
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The most popular books by Matthew Dixon on 12min
The Challenger Sale
Matthew Dixon
The idea that a seller is a charismatic, stylish guy who does everything to please the customer has lasted for a long time. This argument is destroyed in this book which is one of our favorites in the sales category at 12min. Authors Matthew Dixon and Brent Adamson explain that the modern seller achieves success in a very different way from what the popular imaginary tells us. "The Challenging Sale," explores the characteristics of an effective salesperson: do not be afraid to take control and close sales through teaching instead of persuasion. The authors have done a survey of about 6000 sales professionals and have concluded that effective seller is a challenging. With this reading, you will quickly learn how to become a challenger and turn your team members into challengers as well. Shall we go?
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