What will you learn?

  • • Understand how trends can quickly become major epidemics
  • • Discover the 3 components capable of creating a turning point
  • • Understand the role of people in multiplying an epidemic
  • • Discover the role of context in multiplying an epidemic
  • • An epidemic needs a high fixation factor
  • • Understand the role of simplification to virtualize ideas

This book is ideal for

  • • Entrepreneurs seeking inspiration to create new products
  • • People interested in economics and psychology
  • • All who seek to understand more about the logic of contagious ideas

Who wrote the book?

Malcolm Gladwell is a British journalist, raised in Canada, and currently lives in New York. He has been a columnist for The New Yorker since 1996. He is best known as the author of the books The Point of Turn, Blink, What Happens in the Head of the Cubs and Other Adventures (Brazil) or What the Dog Saw and Other Stories (Portugal), Out of Series: Outliers and David and Goliath. Gladwell began his career with The American Spectator, a monthly magazine. From 1987 to 1996, he was a science writer, and later head of the New York office of The Washington Post. He is currently a columnist for The New Yorker. His books The Tipping Point (2000) and Blink (2005) were international bestsellers. Both works were substantially serialized in The New Yorker. Gladwell received a one million... (Read more)