The Tipping Point4 - critical summary review

About the summary

In December 1996 award-winning journalist Malcolm Gladwell published a column in the Washington Post with the idea behind the Tipping Point which is a point in time when a trend reaches a plateau and spreads at a frightening speed. The article was a great success and later was expanded into a book, creating a compendium on the subject of how ideas spread. It analyzes the patterns through which something new spreads and comes to the mass and brings various concepts that can be adopted by you, to help leverage ideas to the general public. For Gladwell, social phenomena are like viral infections. Subtle changes in the environment can strongly affect the transmission of a social phenomenon, just as the flu can spread more easily in the winter when people's immune systems are weaker. When an idea spreads, it can reach a turning point: a unique moment in time where nothing else can prevent the multiplication of an idea.

Who wrote the book?

Malcolm Gladwell is a Canadian author and longtime staff writer for The New Yorker. Gladwell is renowned for his unique viewpoints of popular culture, and author of the New York Times bestsellers “The Tipping Point,” “Blink,” “Outliers,” “What the Dog Saw,” and... (Read more)

More books on Career & Business, Marketing & Sales and Society & Politics

18 Minutes

Peter Bregman

Why Didn't They Teach Me This in School

Cary Siegel

Free to Choose

Milton Friedman

Eat Move Sleep

Tom Rath

Why Is Sex Fun

Jared Diamond

Descartes’ Error

Antonio Damasio

The Leadership Challenge

Barry Z. Posner & James M. Kouzes

The Future Normal

Rohit Bhargava & Henry Coutinho-Mason

George Washington on Leadership

Richard Brookhiser

Cashvertising

Drew Eric Whitman