What will you learn?

  • • Learn why conventional wisdom will not help you when starting a business
  • • Discover why you have to like what you do and create a product that solves your problems
  • • Understand why you should not seek investment when starting a business
  • • Discover the differences between a real business and a startup
  • • Learn how to prevent meetings from hampering your productivity
  • • Discover why half a product is better than a full pump half product

This book is ideal for

  • • Investors and entrepreneurs who need unconventional tips to open a new business
  • • Everyone who wants to discover the importance of liking what you do
  • • Leaders who need to change their way of managing teams

Who wrote the book?

David Heinemeier Hansson is a Danish programmer and creator of the popular Ruby on Rails web development framework and Wiki Instiki. He is also a partner of Basecamp software development company. Hansson co-wrote Agile Web Development with Rails with Dave Thomas in 2005 as part of The Facets of Ruby series. He also co-wrote Getting Real, Rework a... (Read more)

Jason Fried is a writer, blogger, and founder of Basecamp, a company that creates small project management software. He is the co-founder and president of 37signals, a Chicago-based private company that has committed to building the best possible web-based tools with the least amount of resources needed. The series... (Read more)