What will you learn?

  • • Learn what is Marketing 4.0
  • • Use mobile in your favor
  • • Improve your performance
  • • Learn Content Marketing
  • • Learn how Digital Marketing brought changes

This book is ideal for

  • • Curious about Content Marketing
  • • Marketing professionals and students
  • • All people who want to know more about Digital Marketing

Who wrote the book?

Born in Chicago in the United States in 1931, Philip Kotler first attended DePaul University for two years in his hometown and earned his master's degree from the University of Chicago. After his master's degree, Kotler earned his Ph.D. in economics from the Massachusetts Institute of Technology, MIT. In addition to his two economics degrees, Kotler has a postdoctoral degree from Harvard University in mathematics and one in behavioral sciences from the University of Chicago.... (Read more)