Born in Chicago in the United States in 1931, Philip Kotler first attended DePaul University for two years in his hometown and earned his master's degree from the University of Chicago. After his master's degree, Kotler earned his Ph.D. in economics from the Massachusetts Institute of Technology, MIT. In addition to his two economics degrees, Kotler has a postdoctoral degree from Harvard University in mathematics and one in behavioral sciences from the University of Chicago. In 1962 Kotler began his career as a university professor at the Kellogg School of Management and in 1967 published what is now considered the bible of marketing the book Administration of Marketing: Analysis, Planning, and Control. Since 1988, the American holds the chair of International Marketing at Northwestern University, one of the most important business studies centers in the world.
“This is the portrait of the future customers—connected yet distracted. A survey by the National Center for Biotechnological Information shows that the average human attention span has dropped from 12 seconds in 2000 to 8 seconds in 2013. This can be attributed to the massive and overwhelming volume of messages that constantly bombard our connected mobile devices and demand instant attention.”
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