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Philip Kotler is an American marketing consultant, author, and professor at the Kellogg School of Management at Northwestern University. He studied economics from three Nobel Prize laureates and went on to define new marketing practices, being a few examples of it: marketing practices based on behavioral science, strategic marketing, and social marketing. Kotler is a prolific author, his most successful books are “Marketing Management,” “Marketing 4.0,” “Kellogg on Branding,” “Winning Global Markets,” and “Kotler on Marketing.”
“This is the portrait of the future customers—connected yet distracted. A survey by the National Center for Biotechnological Information shows that the average human attention span has dropped from 12 seconds in 2000 to 8 seconds in 2013. This can be attributed to the massive and overwhelming volume of messages that constantly bombard our connected mobile devices and demand instant attention.”
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