Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management - Critical summary review - Philip Kotler
×

New Year, New You, New Heights. 🥂🍾 Kick Off 2024 with 70% OFF!

I WANT IT! 🤙
70% OFF

Operation Rescue is underway: 70% OFF on 12Min Premium!

New Year, New You, New Heights. 🥂🍾 Kick Off 2024 with 70% OFF!

183 reads ·  4 average rating ·  20 reviews

Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management - critical summary review

Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management Critical summary review Start your free trial
Marketing & Sales and Career & Business
We have not yet created a microbook based on this book

Be the first to know when the microbook is available and read it for free.

13 users requested this microbook

This microbook is a summary/original review based on the book: Kellogg on Branding

Available for: Read online, read in our mobile apps for iPhone/Android and send in PDF/EPUB/MOBI to Amazon Kindle.

ISBN: 0471690163, 978-0471690160

Publisher: Wiley

About the summary

The traditional way of doing marketing is ineffective and costly. Branding in the digital age is revolutionizing the marketplace by allowing the clients to have an impact like never before. “Kellogg on Branding” by Philip Kotler delivers tradecraft secrets on building a brand and establishing market authority.

Who wrote the book?

Philip Kotler is an American marketing consultant, author, and professor at the Kellogg School of Management at Northwestern University. He studied economics from three Nobel Prize laureates and went on to define new marketing practices, being a few examples of it: marketing practices based on... (Read more)

Start learning more with 12min

6 Milllion

Total downloads

4.8 Rating

on Apple Store and Google Play

91%

of 12min users improve their reading habits

A small investment for an amazing opportunity

Grow exponentially with the access to powerful insights from over 2,500 nonfiction microbooks.

Today

Start enjoying 12min's extensive library

Day 5

Don't worry, we'll send you a reminder that your free trial expires soon

Day 7

Free Trial ends here

Get 7-day unlimited access. With 12min, start learning today and invest in yourself for just USD $4.14 per month. Cancel before the trial ends and you won't be charged.

Start your free trial

More than 70,000 5-star reviews

Start your free trial

12min in the media