Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management - critical summary review

About the summary

The traditional way of doing marketing is ineffective and costly. Branding in the digital age is revolutionizing the marketplace by allowing the clients to have an impact like never before. “Kellogg on Branding” by Philip Kotler delivers tradecraft secrets on building a brand and establishing market authority.

Who wrote the book?

Philip Kotler is an American marketing consultant, author, and professor at the Kellogg School of Management at Northwestern University. He studied economics from three Nobel Prize laureates and went on to define new marketing practices, being a few examples of it: marketing practices based on... (Read more)

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