What will you learn?

  • • Understand the power of incentives
  • • What is important in raising your children
  • • How popular wisdom can help or disrupt you
  • • What leads to cheating

Who wrote the book?

Stephen J. Dubner is an award-winning author, journalist, and radio and TV personality. Dubner is best known for being the co-author of the book Freakonomics, which contains the eccentric ideas of unconventional economist Steven Levitt. Dubner's first published work was in the American children's magazine Highlights for Kids. Dubner received a scholarship from Appalachian State University in North Carolina and graduated in 1... (Read more)

Steven David "Steve" Levitt is a prominent American economist best known for his work on crime, especially on the relationship between legalized abortion rates and crime. Winner of the 2003 Clark Medal John Bates, he is currently Professor Alvin H. Baum of Economics at the University of Chicago, director of the Becker Center in Chicago Price Theory of the University of Chicago Graduate School of Bu... (Read more)