What will you learn?

  • • Find out why it works so well
  • • Understand how consecrated brands are using content to stand out
  • • Discover how to get started with your content marketing strategy
  • • Understand the roles of a content marketing team
  • • Understand the metrics you should follow in your strategy
  • • Understand how content marketing works
  • • Find out why it works so well

Who wrote the book?

Joe Pulizzi is an entrepreneur, speaker, author, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), the premier educational resource for content marketing for corporate brands, recognized as the fastest growing commercial media company by Inc. magazine in 2014 and 2015. CMI is responsible for producing Content Marketing World, the largest content marketing e... (Read more)