Joe Pulizzi - 12min

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Joe Pulizzi

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Joe Pulizzi is an entrepreneur, speaker, author, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), the premier educational resource for content marketing for corporate brands, recognized as the fastest growing commercial media company by Inc. magazine in 2014 and 2015. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world (held every September in Cleveland, Ohio), as well as leading content marketing magazine, Chief Content Officer. He started using the term "content marketing" in 2001, now the fastest growing internet marketing industry. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council.

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