Books by Oren Klaff

Oren Klaff is the director of capital markets at investment bank Intersection Capital. Thanks to his pioneering neuroscience-based pitches, the company raised over $400 million of capital over a period of 13 years. He also co-developed the company’s flagship product, Velocity. He has written two books: “Pitch Anything” and “Flip the Script.”

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The most popular books by Oren Klaff on 12min

Pitch Anything

Oren Klaff

The big idea of Oren Klaff’s “Pitch Anything” is that the messages sellers usually send to their targets are composed by the analytical neocortex but received and processed by the other person’s primitive crocodile brain. To bridge the gap between the two, you need to learn how to play games of power and dominance and aim for your target’s attention and gut.

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