What will you learn?

  • • It is necessary to know your weaknesses and think outside the box to create advantages in unlikely conflicts
  • • Initially, having more of something is better, but when the marginal utility of that thing decreases, the effect is negative
  • • You need to find the niche where you stand out despite your weaknesses

This book is ideal for

  • • Those who believe that it is possible to come out of infernal scenarios and emerge stronger and more victorious
  • • Entrepreneurs who seek to be successful using unconventional methods and doing what no one else is willing to do
  • • All people who need to understand that overcoming each other can hinder their development.

Who wrote the book?

Malcolm Gladwell is a British journalist, raised in Canada, and currently lives in New York. He has been a columnist for The New Yorker since 1996. He is best known as the author of the books The Point of Turn, Blink, What Happens in the Head of the Cubs and Other Adventures (Brazil) or What the Dog Saw and Other Stories (Portugal), Out of Series: Outliers and David and Goliath. Gladwell began his career with The American Spectator, a monthly magazine. From 1987 to 1996, he was a science writer, and later head of the New York office of The Washington Post. He is currently a columnist for The New Yorker. His books The Tipping Point (2000) and Blink (2005) were international bestsellers. Both works were substantially serialized in The New Yorker. Gladwell received a one million... (Read more)