Marketing 3.0
Hermawan Kartajaya, Iwan Setiawan & Philip Kotler
Phillip Kotler is known as the most influent marketing guru in the world. He practically invented marketing as an academic discipline and became its greatest teacher. Some may think he has become a dinosaur, but here at 12min we find him to be the most influential guy in marketing history and knowing his work is mandatory for anyone who dreams of making great successful marketing campaigns. Marketing 3.0 is an extremely rich and full of unconventional reviews of the future of marketing. Want to start planning your business marketing? Want to plan a long-term marketing career? Do not miss this microbook!
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Summary of 5 Key Ideas
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- Marketing professionals interested in innovating
- Entrepreneurs who want to get out in front of competitors
- Curious teachers and marketing students
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