Books by Iwan Setiawan
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The most popular books by Iwan Setiawan on 12min
Marketing 3.0
Iwan Setiawan
Phillip Kotler is known as the most influent marketing guru in the world. He practically invented marketing as an academic discipline and became its greatest teacher. Some may think he has become a dinosaur, but here at 12min we find him to be the most influential guy in marketing history and knowing his work is mandatory for anyone who dreams of making great successful marketing campaigns. Marketing 3.0 is an extremely rich and full of unconventional reviews of the future of marketing. Want to start planning your business marketing? Want to plan a long-term marketing career? Do not miss this microbook!
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In the 12min App, we extract the best ideas and insights from the world's best-selling non-fiction books and organize them into unique, self-contained narrative summaries that can be consumed in audio and/or text in about 12 minutes!
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