Books by Philip Kotler
Most Popular
The most popular books by Philip Kotler on 12min
H2H Marketing
Philip Kotler
"H2H Marketing" introduces a human-centered approach to marketing that shifts away from conventional strategies. The main focus is around realigning organizational thinking, people, and processes to create value for all stakeholders. It builds on the principles from Kotler’s "Marketing 4.0" and the authors' previous work on B2B marketing, integrating modern concepts like Design Thinking, Service-Dominant Logic, and Digitalization. This book encourages leaders to challenge traditional assumptions, embrace their humanity, and adopt innovative approaches to create more relevant value propositions in a rapidly changing business environment.
Marketing 4.0
Philip Kotler
Master the digital economy with Philip Kotler! Discover how to blend online and offline strategies to turn customers into loyal advocates. Learn to navigate the 4Cs and the new buyer's journey to ensure your brand thrives in an era of total transparency and social connectivity.
Marketing 3.0
Philip Kotler
Discover how to thrive in the new era of marketing! Philip Kotler reveals how to connect with customers as human beings with spirits and values. Learn to embrace co-creation and sustainability to build a brand that people truly trust and believe in. Don't get left behind!
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