Books by Philip Kotler

"H2H Marketing" introduces a human-centered approach to marketing that shifts away from conventional strategies. The main focus is around realigning organizational thinking, people, and processes to create value for all stakeholders. It builds on the principles from Kotler’s "Marketing 4.0" and the authors' previous work on B2B marketing, integrating modern concepts like Design Thinking, Service-Dominant Logic, and Digitalization. This book encourages leaders to challenge traditional assumptions, embrace their humanity, and adopt innovative approaches to create more relevant value propositions in a rapidly changing business environment.

Philip Kotler, one of the world's top marketing experts, wrote Marketing 4.0 to guide the next generation of professionals on the road to change. Marketing is no longer the same: the internet and the rise of the digital world have changed the relationship of companies with their consumers. Advertisements on billboards and television are no longer as influential as before. So how do you reach your customers effectively? What are the changes brought by this new era of the digital world? This book will help you understand the new dynamics of the market and how you can improve your productivity today. Shall we go?

Phillip Kotler is known as the most influent marketing guru in the world. He practically invented marketing as an academic discipline and became its greatest teacher. Some may think he has become a dinosaur, but here at 12min we find him to be the most influential guy in marketing history and knowing his work is mandatory for anyone who dreams of making great successful marketing campaigns. Marketing 3.0 is an extremely rich and full of unconventional reviews of the future of marketing. Want to start planning your business marketing? Want to plan a long-term marketing career? Do not miss this microbook!