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Book cover of From Impossible To Inevitable by Aaron Ross & Jason M. Lemkin — critical summary review on 12min

From Impossible To Inevitable

Aaron Ross & Jason M. Lemkin

5.0 (131 ratings)
8 mins

Are you struggling to create sustainable growth in your company? Are you wondering if you have what it takes? “From Impossible to Inevitable” is the ultimate guide for anyone wanting to hypergrow their company. From creating leads to doubling your deal size, “From Impossible to Inevitable” will help you along every step of the way.

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Brief Summary

Best suited for entrepreneurs and CEOs, executives and employees, anyone wishing to grow their company, anyone interested in business theory.

Topics

EconomicsEntrepreneurshipMarketing & SalesCareer & Business

Summary of 5 Key Ideas

Your niche defines your speed

Hypergrowth comes from narrowing your ICP (Ideal Customer Profile) until your offer is painfully specific—and scalable.

Pipeline solves all problems

The #1 reason for flat growth is lack of consistent lead generation. Build your outbound engine like a product.

Specialize early to scale later

Break sales into functions (SDR, AE, CS) even before it feels necessary. Specialization builds repeatability.

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Key ideas in

  • Entrepreneurs looking for new ways to leverage companies
  • Sellers who need tips to sell more and attract more customers
  • New administrators looking for effective ways to start their own business growth

More knowledge in less time

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