Are you struggling to create sustainable growth in your company? Are you wondering if you have what it takes? “From Impossible to Inevitable” is the ultimate guide for anyone wanting to hypergrow their company. From creating leads to doubling your deal size, “From Impossible to Inevitable” will help you along every step of the way.
Best suited for entrepreneurs and CEOs, executives and employees, anyone wishing to grow their company, anyone interested in business theory.
Hypergrowth comes from narrowing your ICP (Ideal Customer Profile) until your offer is painfully specific—and scalable.
The #1 reason for flat growth is lack of consistent lead generation. Build your outbound engine like a product.
Break sales into functions (SDR, AE, CS) even before it feels necessary. Specialization builds repeatability.
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Aaron Ross is one of the world's top b2b / SaaS sales specialists. He worked for the Salesforce.com team when he discovered a lead generation process that generated more than $ 100 million in sales for the company. In 2002 he joined Salesforce (CRM), the largest SaaS company in the world, and created a small group of people to create a new approach to prospecting. He not only did his job well, but he also managed to add $ 100 million to the company's revenue in only a few years using the prospecting method he developed. From this, in 2011 he co-wrote with Marylou Tyler a book called "Predictable Revenue" in which he details the process and teaches how this model can be replicated in other organizations. The result could not be better, with the book reaching # 1 on Amazon's bestseller list and earning the admiration of professionals around the world.
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