Blue Ocean Strategy
Are you struggling to get enough of a market share to keep your company afloat? Take a step back and reframe your problem. Why not, instead of fighting the bloody fight of competition, leave the red waters behind and create your own calm, blue ocean? A place that is entirely your own, without any competitors to take away your customers. “Blue Ocean Strategy” sheds a compelling new light on how to become a successful business.
Listen to the intro
Brief Summary
Best suited for CEOs and managers, entrepreneurs, anyone interested in business theory, anyone tired of competing for market share.
Topics
Summary of 5 Key Ideas
Login to your account
Enter your credentials to access your account
Key ideas in
- Entrepreneurs, managers, CEOs, and directors
- Anyone interested in having a good and healthy business plan
- Business men and women who need to reinvent themselves
More knowledge in less time
Listen to the key ideas
We offer various commission schemes from one-time payouts.
Find your next read
12Min is very popular among readers and lifelong learners.
Good Micropaths
12Min's browser-based app works for anyone.
Frequently Asked Questions
In the 12min App, we extract the best ideas and insights from the world's best-selling non-fiction books and organize them into unique, self-contained narrative summaries that can be consumed in audio and/or text in about 12 minutes!
You can download our app and start enjoying our library. If for any reason you are not satisfied with our platform, simply contact our support team ([email protected]) within 7 days of purchase and request a refund. You will receive everything you paid for, without questions or bureaucracy.
Yes, but the change will only apply from the next billing period. For example, if you decide to change your monthly subscription to an annual one, after confirming the change to the annual plan, the new plan will only be applied and charged after that month's billing anniversary.
12min Premium is a plan that guarantees you access to our entire library of 2500+ titles available in 3 languages (English, Spanish, and Portuguese) that you can read or listen to at any time through our app available for iOS, Android, and Computer. You can also read or listen to your favorite titles offline and challenge yourself with a quiz to help you retain the content at the end of each microbook.
Yes, if you decide not to renew your 12min subscription, you can cancel at any time and the next billing cycle will not occur.
Feel free to contact us at [email protected].