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Blink
In “Blink,” bestselling author Malcolm Gladwell examines when and why intuitive thinking is better and more accurate than extensive rational analysis. He sheds some light on the unconscious nature of snap judgments and explores their magical power, as well as their dangerous weaknesses. Finally, he explains how we can control them – and why we must.
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Who it is for
Best suited for people who want to understand better human intuition – as well as for those who don’t trust theirs.
About the Author
Malcolm Gladwell is a Canadian author and longtime staff writer for The New Yorker. Gladwell is renowned for his unique viewpoints of popular culture, and author of the New York Times bestsellers “The Tipping Point,” “Blink,” “Outliers,” “What the Dog Saw,” and his latest book “Talking to Strangers.” He is the host of the podcast Revisionist History and co-founder of the podcast company Pushkin Industries. Time Magazine named him one of the 100 most influential people.
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Key Takeaways
- All people who are curious about human intuition
- Interested in better understanding the "sixth sense"
- Leaders who need to surface their unconscious to make the right decisions for the team.
More knowledge in less time
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