What will you learn?

  • • Understand how a decision based on your intuition can often be better than an analytical decision
  • • Know that the unconscious influences our actions all the time and this can be the root of errors and prejudices
  • • Learn how to avoid wrong judgments by reducing stress in your environment
  • • Unconscious prejudices and stereotypes can strongly influence their decisions
  • • Learn about the Thin Slicing technique, which is based on using our unconscious mind ability to find patterns in situations and behaviors
  • • Understand that intuition allows the brain to have where to turn in situations where the decision needs to be quick and simple and there is no time for in-depth analysis

This book is ideal for

  • • All people who are curious about human intuition
  • • Interested in better understanding the "sixth sense"
  • • Leaders who need to surface their unconscious to make the right decisions for the team.

Who wrote the book?

Malcolm Gladwell is a British journalist, raised in Canada, and currently lives in New York. He has been a columnist for The New Yorker since 1996. He is best known as the author of the books The Point of Turn, Blink, What Happens in the Head of the Cubs and Other Adventures (Brazil) or What the Dog Saw and Other Stories (Portugal), Out of Series: Outliers and David and Goliath. Gladwell began his career with The American Spectator, a monthly magazine. From 1987 to 1996, he was a science writer, and later head of the New York office of The Washington Post. He is currently a columnist for The New Yorker. His books The Tipping Point (2000) and Blink (2005) were international bestsellers. Both works were substantially serialized in The New Yorker. Gladwell received a one million... (Read more)