Books by W. Chan Kim

Kim is the professor in charge of strategic management and international management at INSEAD France and co-director of the Blue Ocean Strategy Institute. Before joining INSEAD, he was a professor at the University of Michigan, USA. Also, he has been a board member and consultant to several multinational companies in Europe, the USA, and Asia. Kim was born in Korea.

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The most popular books by W. Chan Kim on 12min

Blue Ocean Strategy

W. Chan Kim

Are you struggling to get enough of a market share to keep your company afloat? Take a step back and reframe your problem. Why not, instead of fighting the bloody fight of competition, leave the red waters behind and create your own calm, blue ocean? A place that is entirely your own, without any competitors to take away your customers. “Blue Ocean Strategy” sheds a compelling new light on how to become a successful business.

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