Books by W. Chan Kim
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The most popular books by W. Chan Kim on 12min
Blue Ocean Strategy
W. Chan Kim
Are you struggling to get enough of a market share to keep your company afloat? Take a step back and reframe your problem. Why not, instead of fighting the bloody fight of competition, leave the red waters behind and create your own calm, blue ocean? A place that is entirely your own, without any competitors to take away your customers. “Blue Ocean Strategy” sheds a compelling new light on how to become a successful business.
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