Books by Joe Pulizzi
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The most popular books by Joe Pulizzi on 12min
Epic Content Marketing
Joe Pulizzi
How does your company differentiate itself in an ocean of information, ads and other digital distractions that occupy all of your customers' time on the internet? The answer is simple. Epic Content Marketing. In this book, one of the world's top content marketing experts and founder of Content Marketing Institute, Joe Pulizzi, explains how to attract customers and lead them to his business just by creating content that is relevant to them. The book is a step-by-step approach to creating stories that inform, entertain and provoke clients to act. Epic content is set up with the customer in mind and delivered to him at the right time. Epic Content is about positioning your business as an authority in your industry. Epic content is one that customers share and consume with pleasure. Whether you are a marketing director, a CEO or an entrepreneur, this is a must-read for anyone looking to understand the new way of doing marketing. Let’s read this?
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