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Books by Yves Pigneur

Dr. Yves Pigneur is a management professor at the University of Lausanne and the Georgia State University, Hong Kong University and the University of British Columbia. Pigneur obtained his doctorate in Information Systems in 1984 at the University of Namur. He had started his academic career as an assistant professor at the University of Namur in 1977. After graduation, he was appointed Professor of Information Systems Management at the University of Lausanne in 1984. He was a visiting professor at the National University of Singapore in 2012 at HEC Montréal in 2013 at Georgia State University and at the University of British Columbia. Pigneur has authored and co-authored many books and articles since the 1980s and became globally known as co-author with Alexander Osterwalder of the 2010 Business Model Generation book. Pigneur and Osterwalder are considered one of the 50 most influential management thinkers in the world. They ranked 15th in The Thinkers50 Ranking 2015, a list drawn up every two years and described by The Financial Times as the "Oscar for Management Thinking." They also received one of 11 Distinguished Achievement Awards (in the "Strategy" category) in 2015.

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Business Model Generation

Yves Pigneur

Do you believe entrepreneurs must design their ventures and new business beyond the traditional business plan? Alexander Osterwalder thinks so, and in the book Business Model Generation he creates a new simple, direct and practical methodology to develop business ideas, called Business Model Canvas. To prove that his methodology worked, he joined Yves Pigneur and 470 employees in dozens of countries who modeled the creation of the book using this method. The visual and straightforward approach of the Business Model Canvas is fantastic for you who are thinking of starting a new business but also for large companies launching new products. Today, BMC has already been used in Microsoft, IBM and by executives and entrepreneurs around the world to conduct a critical analysis when designing new business. Are you starting a new business? The Business Template Canvas is a solid foundation for you and your team to start a genuinely workable business, knowing exactly where they are entering and what is needed to be successful. All you will need is a large sheet of paper, a pen, and a post-its block. Ready to abandon the traditional format and embrace new models of value creation?

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