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Books by Joey Coleman

He is a renowned speaker, advisor, and best-selling author known for his expertise in creating unforgettable customer and employee experiences. His books, “Never Lose a Customer Again” (#2 Wall Street Journal bestseller) and “Never Lose an Employee Again,” have become essential guides for businesses seeking to turn one-time interactions into lifelong relationships. With nearly two decades of experience, Joey has worked with organizations like NASA, Zappos, and Deloitte, delivering actionable insights through keynotes, workshops, and consulting. Beyond his professional achievements, Joey is a world traveler, artist, and dedicated family man, living in Colorado with his wife and two sons.

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The most popular books by Joey Coleman on 12min

Book cover of Never Lose a Customer Again by Joey Coleman — critical summary review on 12min

Never Lose a Customer Again

Joey Coleman

At the heart of this book is Coleman’s eight-phase customer journey framework, which provides a step-by-step process to craft a seamless, engaging, and memorable experience for customers. These phases guide businesses in creating emotional connections with customers, ensuring they feel valued and supported at every stage. Coleman’s approach is grounded in empathy, personalization, and proactive communication, encouraging businesses to view their interactions through the customer’s eyes.

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