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Books by Jagdish Sheth

Jagdish N. Sheth is an internationally recognized marketing professor and business consultant whose client list includes top-notch companies such as AT & T, BellSouth, Ford, GE, Motorola, Square D, Whirlpool and Sprint. Apart from being a professor, he is also an educator and winner of many awards and accolades s as a member of the American Psychological Association.

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