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Books by Henry Coutinho-Mason

The former TrendWatching managing director is renowned for his insights on consumer trends. Author of "Trend-Driven Innovation," he explores anticipating customer expectations. His latest, "The Future Normal," forecasts the next decade's societal shifts. An esteemed keynote speaker, he illuminates future-proof strategies worldwide.

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The Future Normal

Henry Coutinho-Mason

An intriguing look into potential future trends that could impact humanity. Based on an equilibrium of optimism and reality, the writers analyze 30 trends in various fields, including technology and psychology, sustainability, and more. Structured for accessibility, the book uses an "Innovation, Instigator, Imagination" framework, making it easy to implement and engage with its content. Additionally, the inclusion of industry-specific playlists allows readers to focus on the trends most relevant to their fields.

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