Books by Edwin Catmull
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The most popular books by Edwin Catmull on 12min
Creativity, Inc.
Edwin Catmull
Ed Catmull, the co-founder of Pixar, has spent his entire professional career improving the work environment at Pixar. His aim has always been to foster creativity, but even more importantly, to make sure that problems are approached and solved as a team. In his eye-opening book “Creativity, Inc.,” he gives riveting behind-the-scenes insights into productions of hit films such as “Toy Story” and “Monsters, Inc.” He also gives a very personal account of Steve Jobs, and insightful tips on how all companies can encourage creativity in their workplaces. After all, creativity nurtures innovation!
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