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Books by Disney Institute

The Disney Institute has been advising and training organizations for three decades, basing this service on their own insights and practices of the Walt Disney Parks & Resorts. It introduces companies to the distinct Disney method, demonstrating ways to enhance the customer’s experience.

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Book cover of Be Our Guest by Disney Institute — critical summary review on 12min

Be Our Guest

Disney Institute

Did you grow up with the magic of Disney and the fantasy and allure of Disneyland? Have you ever wondered how this well-oiled company does it? Together with ghostwriter Theodor Kinni, Disney Institute reveals the answer – a well-structured compass with four points: “G” for guestology, “Q” for quality, “D” for delivery, and “I” for integration.

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