Books by Chris Anderson

In this New York Times bestseller, Chris Anderson, founder of TED, one of the biggest trends and technology events in the world, explains how to become a better presenter and more effectively sell your idea. It is a must-read if you want to learn how to speak in public and win the audience. The author shares five techniques for making a successful presentation: connection, narration, explanation, persuasion, and revelation. He also explains issues related to clothing, visual effects and how to deal with nervousness and anxiety. If you want to learn how to give presentations, give lectures or successful speeches, 12min will teach you!

Chris Anderson, editor-in-chief of Wired magazine, coined the term Long Tail in an article that became a reference for anyone who wanted to understand the new consumer relationships in pervasive digital media times. Using the universe of films, books, and music, he has proven that the Internet has created a new marketplace, where total revenue from a myriad of niche products with small sales volumes equals total revenue from "hit" products. We live in an era of great opportunities for innovation where products are launched each year. However, most of them fail and, most of the time, waste time and money spent building a product that consumers do not want or need. While on the other hand, the consumer market has always been a hit industry where a product needed millions of units sold to be considered a success, but with the advent of the internet, the dynamics of hits has entered a long and steady decline. The concept of long tail traces a new paradigm of the digital market.