Books by Alexander Osterwalder
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The most popular books by Alexander Osterwalder on 12min
Business Model Generation
Alexander Osterwalder
Do you believe entrepreneurs must design their ventures and new business beyond the traditional business plan? Alexander Osterwalder thinks so, and in the book Business Model Generation he creates a new simple, direct and practical methodology to develop business ideas, called Business Model Canvas. To prove that his methodology worked, he joined Yves Pigneur and 470 employees in dozens of countries who modeled the creation of the book using this method. The visual and straightforward approach of the Business Model Canvas is fantastic for you who are thinking of starting a new business but also for large companies launching new products. Today, BMC has already been used in Microsoft, IBM and by executives and entrepreneurs around the world to conduct a critical analysis when designing new business. Are you starting a new business? The Business Template Canvas is a solid foundation for you and your team to start a genuinely workable business, knowing exactly where they are entering and what is needed to be successful. All you will need is a large sheet of paper, a pen, and a post-its block. Ready to abandon the traditional format and embrace new models of value creation?
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