What will you learn?

  • • Find out why niche products can be as lucrative as hits
  • • Understand how the internet has revolutionized product distribution
  • • Discover how platforms like Wikipedia and Facebook revolutionized the way people consume
  • • Understand the importance of creating consumer filters in this new economy
  • • Meet the 9 Laws of Chris Anderson's Long Tail

Who wrote the book?

Chris Anderson is the owner of TED, a non-profit organization that provides lectures based on ideas and holds an annual conference in Vancouver, Canada. After his internship in Bath, England, he moved to Oxford University, graduating in 1978 with a degree in philosophy, politics, and economics. Chris then served as a journalist, working in newspapers and radio, including two years producing a worldwide news service on the Seychelles. Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor in one of the UK's first computer magazines. In 1994, Chris moved to the United States, where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popula... (Read more)