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Predictably Irrational

Predictably Irrational Summary
Career & Business, Personal Development and Psychology
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ISBN: 9780062018205

Publisher: HarperCollins e-books

About the summary

Every day, people repeat the same mistakes because they follow habits or social norms imposed upon them by society. In “Predictably Irrational,” Dan Ariely examines how much of the typical and accepted human behavior is random. The irony being that most of it is irrational and based on peer pressure and societal norms.

Who wrote the book?

Dan Ariely is an Israeli American cognitive psychologist and bestselling author, the James B. Duke professor of psychology and behavioral economics at Duke University. Aiming to translate his scientific findings into lucrative business opportunities, he also founded a research institution and several successful startups (... (Read more)