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Publisher: HarperCollins e-books
Every day, people repeat the same mistakes because they follow habits or social norms imposed upon them by society. In “Predictably Irrational,” Dan Ariely examines how much of the typical and accepted human behavior is random. The irony being that most of it is irrational and based on peer pressure and societal norms.
Dan Ariely is an Israeli American cognitive psychologist and bestselling author, the James B. Duke professor of psychology and behavioral economics at Duke University. Aiming to translate his scientific findings into lucrative business opportunities, he also founded a research institution and several successful startups (... (Read more)
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