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Go Pro - 7 Steps to Becoming a Network Marketing Professional

Go Pro - 7 Steps to Becoming a Network Marketing Professional Summary
Marketing & Sales and Career & Business

This microbook is a summary/original review based on the book: 

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Go pro is unanimous among those involved in network marketing. In Brazil, the growth of Monavie distributor networks and more recently Hinode, among others, was exponential. The name given to the new potential actors of the area in some versions of this book draws attention: perspectives. In practice, this is how it works: each person is a business prospect and comes closer to enrichment expected by those who enter the network. Many got rich working in this segment. Others lost money, investing and getting no return. Eric Worre is one of the main references of success in multilevel marketing in the world, if not the main one. With 28 years of experience in the field and earning millions of income across the various levels of his network, Eric has learned to always look at what the references do and copy. Also, other things differentiate the first from the second case: work, method, and persistence. If you want to be professional, you need to qualify, learn, invest and embrace the cause. There is a method for this described in the next few lines by someone who knows how to get there. How about you? Do you want to be an amateur or go pro?

Eric's Beginning on Multilevel Marketing

The only thing worse than not having money is to see your bills piling while others close by are making loads. After declining the first offer to be a distributor, Eric noticed that his father and his partner entered the business, hoping to get rich fast. That feeling was unacceptable. He agreed to be a distributor. At first, he made some contacts and phone calls to see if it worked, but he didn't treat it like a job. The strategy was to call all his father's connections before he had time to do it and it worked. The first earnings were sound, supported by the father's contacts network. Three months later, the numbers plummeted. He started blaming everyone: parents, company, network marketing, the market. It was not a natural phase, but after having quit his job and no college to do a good job, the only solution was to go back to network marketing. He rebuilt his company three times. But something suddenly changed. Watching a professional talk on television, he thought: How did he become a specialist in this? Maybe I can also become an expert in network marketing. At a regional event, as the network stars stepped onto the stage one by one, he decided: "I wanted to be a multi-level marketing expert, and for that, timing and current skills were essential. But the critical thing would be the ability and willingness to be a specialist. Since then, network marketing has become his career. He met many, made a lot of money, traveled and became a better person.

Network Marketing is Better Than Other Careers 

When asking anyone how perfect a job is, what would be the answer? In the list of ideal career attributes, we almost always find ourselves without a boss or deadlines; work-life balance; absence of politicking and no discrimination or formal education requirement. Besides, perfect placement does not take you on the move. You work wherever you want; it guarantees a high income, low risk, low macroeconomic influence, freedom, and fun. But to this day, the jobs we know fall into one of the following subdivisions:

Blue Collar: Manual workers. They fix, mount, clean, serve, or build something. While there is some satisfaction in building something, this work certainly does not fit the definition of ideal.

White Collar: Salaried to perform professional or semi professional tasks. Someone hired to do anything non-manual or sales-related. It may be one of the most socially accepted types of work. However, it is not ideal. The employee's loyalty relationship with the company is not bidirectional. Even if you are faithful, a company can fire you at any time. Within the white-collar workers, there are protagonists and supporting roles. The first reaches many goals, is productive and participates in new projects, being seen as a threat by the boss and colleagues.  He needs to learn the office politics to survive, something unrelated to his productivity. Meanwhile, the helper hides, doesn't think and doesn't draw attention to himself, being apolitical.

A career in Sales: Fleeing from traditional jobs, many professionals migrate to sales. There is a perfect phase when everything the seller touches turns to gold. The seller improves his standard of living and suddenly something changes. The market, the company, the product, the competition, and the seller have difficulty sustaining the same patterns. Another problem is the need to always start over, every day back to square one.

The entrepreneur: He opens a business, invests money out of his pocket, sacrifices himself for that idea, starts to grow and thrives or breaks. He gets even into more debt and needs to then focus energies on activities away from his skills.

Investor: Doesn't satisfy all the boxes on the list. It's too risky. There is the possibility that everything evaporates and a fortune can become absolutely nothing overnight.

But there is a new economy with better models for companies and employees. Traditionally, individuals went to college, chose a company, and worked until retirement. The rules have changed, and now everyone is constantly changing jobs until they find out they won't be able to retire comfortably after 40 years working and have to continue in the workforce. The tendency is that the work is increasing, like that of food waiters, aimed at performance. This is going to happen to you unless you are extremely specialized and automation will largely be responsible.

Why Multilevel Marketing is Better

Consumers need guidance to get to know new and good product options. Companies can rely on traditional and outdated forms of marketing or personalized communication, word of mouth. For the entrepreneur, network marketing means all the benefits of a traditional business, without the high risks inherent of a new venture. But there's a catch. It's necessary to accept a small initial loss of money and reduced esteem in the eyes of people ignorant multi level marketing entrepreneur. People who still live in the old model will consider you crazy. You must embrace this rejection. You're the future, and you must understand that you are ahead. Many have tried something in the area and have failed. They thought about bringing half a dozen people and trying their luck, but that doesn't work in ML marketing. It is essential to be professional. That's what you're dealing with. People who don't understand and ignore the benefits have probably had a bad experience due to their mistake and blame ML marketing. Whoever embraces this reality and appreciates the effort, earns a lot, lot of money.

If You Are Involved With Network Marketing, Be a Professional

In network marketing, there are posers, amateurs, and professionals. The posers are people who embark on an attempt to make money quick and easy. They give up quickly or become amateurs. Amateurs focus on some things and invest a little time and money. They try to count on luck, timing, positioning, and shortcuts. Among other options, is someone who has not yet professionalized. Alѕο professionals аrе skilled individuals аnd thе skills needed tο build a successful business wіth ML marketing. The key is to combine passion and enthusiasm with skill and competence. Doctors and professional athletes are talented and tireless. Malcolm Gladwell developed the idea of ​​10,000 hours to be an outlier in any field. If you want to become a marketing professional, remember that it takes at least seven years to be very good. The difference is that in the meantime, you make money. Keep learning and improving, while increasing your equity. Deciding to become a professional means to stop counting on luck or shortcuts and focus on the skills needed to build the expected equity. So you become an inspiration to other people, and your network starts to grow. To get involved, it's better to be professional. If you are a poser or amateur, failure is almost certain.

The Seven Essential Skills and How To Develop Them

To become a network marketing professional, you need to understand the necessary key skills. Understand the products, the compensation and yourself.

First: Understand what the company markets and how its distribution works. Understanding is knowing the product benefits. If someone succeeds in promoting something and you fail, the fault is probably not the product's.

Second: Understand the compensation plan. If someone makes money and you do not win, there is something wrong, and this is not the compensation plan.

The third and most important element is you. Take responsibility for your success in network marketing. Your leader is not responsible, and neither is the company, the product, the plan, the market nor your list. The only one responsible for your success or failure is you. There are only seven essential skills to build a great network marketing company. Only seven and they are relatively simple.

Finding prospects: individuals believe that if they meet a lot of people, they will succeed, but if they don't, they won't. This is simply not true. Posers think some people and try to talk with them, if it doesn't work, they give up. They throw all their luck over a few attempts. 8 out of 10 are posers, remember this before you give up. The second group is the amateurs. These make a list, how it should be done. There are 100 people, many times from the parent's list that decreases over time. Once you decide to become a real professional, the entrepreneur in network marketing should understand the work of increasing the list as a skill. It can be trained and improved to bring better results. The great professionals and business owners of this sector see the list as something alive, constantly changing. It doesn't depend on luck or other's lists. It's a common activity, daily work. And how do you build your live list of candidates? Follow these four steps:

1. Insert all of your acquaintances into the list: When you put it down, the mind empties and opens up space for new connections, and new opportunities. You're not going to prospect everyone on the list, but it's important to have them there.

2. Think about who the people on your list know: Possibly the 7 billion people connect to a network with up to six levels of difference. Whether it is true or not, the exercise of trying to remember who your contacts know generates many new contacts.

3. Constantly increase the list: It's not called a living list by chance. Living, day after day, we meet people naturally. Friends, business, travel. Our list grows all the time.

4. Be Relatable: The growing list isn't the list of those who stay at home all day. Going to the gym, getting involved in different hobbies and jobs naturally, adds to the list.

Invite prospects to know the opportunity: This skill is known as the network marketing portal. And the way is not to start with a good reputation, or to attack your list with violence, as many believe and practice. You should build, over time, relationships of trust. That means, acting like a farmer, educating your contacts and, at the right time, seeding the opportunity. This behavior allows the transformation of the aggressive sales approach into an educational process and much more effective manner to increase the network. In this method, inviting the prospect to engage is a key step. This engagement can take place in call, face-to-face meeting, use of tools, testing products and other diverse forms, of which the most effective is the participation in the events. The conferences, known as super regional, involve physical interaction, social proof, quick understanding of financial gain, support, and energy. That's why they're so powerful. Among the tools, offering a video is the best option. Producing quality audiovisual material can be the hallmark of your network for success. The author also exemplifies the success of recording on cassette tape to spread the message of your company. However, in the event, selling your idea insistently and showing your wisdom may do well for your ego, but are highly detrimental to your bank account. Remember golden competency that it's more important than attracting prospects or training leaders: "it's the ability to make a large group of people do simple things consistently over a long period." This is the rule of success. How to deal with emotional issues when making the invitation?

1. Disconnect yourself from the result. It's easy to identify oneself with the results of something in which we put so much expectation however, it is fundamental. Recruitment is a numbers game;

2. Be authentic and avoid radical changes in the way you speak, in tone of voice, in words used or in intentions;

3. Do it with passion and enthusiasm. Be contagious;

4. Have a firm posture, demonstrate security.

Be yourself, but stronger, safer, more determined and more daring. At least, at that moment. Other tips:

1. Be in a hurry: People value more those who have little time. Use phrases such as "I'm leaving, but I'd like to talk to you." "I have little time now, but I would like to have a quick chat."

2. Praise sincerely: Praising the prospect significantly increases the potential for accepting the invitation.

3. Invite using one of three possible ways: directly, simply inviting; indirectly, requesting help from the prospect for your business; or super indirect, when the entrepreneur asks for contacts who could be interested. The latter is the most effective because the prospect is disarmed and receives the request for help, usually becoming interested.

4. Use the technique 'If I ... you?': It's the most powerful weapon to build a successful marketing business. It's an exchange of favors, it is not a request, and it generates reciprocity.

5 Ask for a time commitment: Ask when the person can finish. Don't suggest a time, let her/him determine that commitment.

6. Confirm the time commitment: agree on an action to the moment after the deadline that the person has set for her/himself. If he/she agreed to read by Tuesday, arrange a call on Wednesday.

7. Schedule the next call: agree with the person and get organize it.

8. Hang up the phone: Remember, you're in a hurry. After you're done talking, don't continue or extend the conversation. Hang up.

Presenting your product or opportunity to prospects.

The proper approach is not to present yourself as a specialist or the center of the business. You are mainly interested in what is duplicable, not what is perfect. A person who centralizes all the attention in a presentation can generate results, but they aren't replicable. Professionals bring excitement passion and conviction. They arouse interest by letting others speak for them. Whoever holds the microphone, holds the money. Start with your story. People always want to listen. If you want to build your story, start by talking about the past and the things you liked. Talk about when you were rescued by ML marketing and your results. End with the ideas of the future, what you will do from now on.

The second story that you need to learn is that of entrepreneurship. What is it and why is it important?

Finally, it's important to know how to create different types of presentations, for each objective. Presentation involves a lot of training and practice. Writing your speech, transcribing, rehearsing, and being patient are critical ingredients of mastering public speaking aimed at audiences of 100 or even 14,000 attendees. Understand that you are the messenger, not the message. Learn to tell your story to generate interest, so others want to listen to you and again, the secret is preparation.

Follow Up

You can divide the ability to follow up into four concepts:

1st Concept: Follow up is to do what was agreed. If you agreed to call on Tuesday because your prospect agreed to read until that day, do it. If you said you were going to send material, please send it.

2nd Concept: The sole purpose of a presentation is to prepare the next presentation. If your prospect hasn't read the material, don't show discontent because it's more important to maintain a healthy and friendly relationship. Ask when they will be able to read it, schedule a follow-up and do it. This emphasis is essential to increase the chances of success. Remember to ask "are you sure?" When the person has read, ask intelligent questions. Try to understand what the person most liked, ask them to rate the content from 1 to 10. If the feedback is positive, close the deal, if it doesn't work, simply schedule the next presentation.

3rd Concept: A prospect needs an average of 5 presentations to sign up. Keep a sense of urgency, but be patient.

4th Concept: Condense exposures for best results. It's more effective to do six presentations in two weeks than six performances over three months. Prospects are less distracted with life and tend to close more frequently.

The main objections during this process are about the prospect's ability and about the effectiveness of network marketing. To answer the first one, tell stories. Your story at the beginning, or of those who resemble that person. Show details of how you, or some successful acquaintance, experienced the same doubts but managed to overcome them. As for the objection to network marketing, try to understand the negative experiences of that person. Show how a better experience is waiting. Again, lean on stories. Tell how you started to make money, offer the contact of others who are earning or explain your excitement and expectations about the future.

*Help your prospects become customers or suppliers.

Maintain good posture and ask the right questions. Don't mix educating and teaching with "getting it." Getting people don't work in ML marketing. Remain emotionally detached from the outcome and confident in your approach. Professionals are always prepared to explain the product or make a presentation. Be available, show prospects that you can help them. Question. Ask open-ended and engaging questions, generate engagement, interest, commitment, and clarity. The four most important questions for this step are:

Within how many months can you commit? How much time per week?

How much do you want to win?

And finally the final question: If I could show you how to accomplish this goal, would you be interested?

The "Yes" opens the door to the presentation of compensation plans and realistic possibilities. If the prospect hopes for an impossible gain for that level of work, be realistic and explain how to make financial ambitions more realistic.

Help the new supplier start the right way

Letting your new distributor act alone makes no sense at all. It is advisable to do a planning interview. This interview has three parts.

1. Congratulate the person on the decision and reinforce how that decision will change their life.

2. Be clear. The result of your distributor is a result of his work, not yours. Also align the existence of bad times, low self-esteem and how these moments should be resolved.

3. Make a list of first steps. Think about ensuring that the distributor has the right products, tools, a sufficient network connection, knowledge of the compensation plan, and a basic understanding of how to invite new prospects.

4. Show basic principles on how to get the first customers, the first distributor, and how to get the first payment.

5. Assign specific tasks.

*Organize events

In network marketing, meetings generate money. Despite all the technologies, it's in the 'eye-to-eye' that more money is made. And, since meeting every person is impossible, the so-called "super regional" events are powerful. It is undeniable, people travel, book hotels, and total immersion helps. At these events, speakers deliver even more energy. You are impacted by social proof by seeing so many other people believing in it. Make going to a "super regional" a priority; they will make a difference in your business. Try to go somehow, buy a ticket, rent a shared room, travel by car. The rule is: at each event, half of those who came before doesn't return, and the half that comes back is richer than before. Be in the second half, always, from event to event, insistently. After some time, the feeling of being returning is empowering; it is a feeling of invincibility. Network marketers engage all of their distributors in these events, urge them to come, don't accept simple objections like "I have to work" or "I don't have money." There is no foolproof secret in network marketing, but this is one of the most important stages.

ML Marketing Isn't Perfect

Everything that has value takes time to build. You make proportionately to who you are. Businesses take time to give feedback and then balance, to break-even. It turns out that the expectation with network marketing is much higher, unreal often. People expect to get rich in three months and, despite being a better deal, there is no magic. The most important thing is to work on your network and on yourself. Otherwise, a small success will be temporary and ephemeral. What brings long-term results is being a better person. Follow the formula 1/3/5/7: one year to become competent and profitable in network marketing, three years of consistent, part-time work to become full time, five years of work to get past the one million mark and seven years to become a specialist.

How To Learn More

If to succeed in network marketing I need to learn more, how do I do it?

Understand, first of all, that there are no bad experiences, everything is a lesson. The most successful professionals are active learners. Model successful behaviors and think according to what you expect. Study continually and rely on videos to increase the speed of knowledge assimilation. Also attend events, as that is where most decisive moments occur. Also, avoid being distracted because it's common for people to present their priorities as if they were yours, and focus on what is important to you. Don't forget to act: make a plan, run it, review your results, come up with better ideas, run that plan better, review the results. Never stop replicating this method. Other important points are:

Teaching, which is one of the best ways to learn and establish knowledge, in addition to expanding your network; have the right friends, because some say that you are the average of the five people you live with the most so whenever any of these people leave your network, carefully choose who will take their place; also stay away from toxic people and understand that in network marketing a lot of work is needed, but success is possible for those who dedicate themselves.

Final Notes

The skills to become a network marketing professional, if compared to the demands of a famous musician or sportsman, are minimal. Also, you can earn a lot more than most of them. Building a career in network marketing can be one of the best decisions of your life, as it allows you to achieve freedom, regardless of what you consider to be freedom. And this is not only for yourself but also for other people you support and inspire. This profession allows you to meet and meet amazing people, visiting different places with each new experience. Think about the causes that you can support with the money you have acquired and the time you can invest by doing what you truly believe. The person you become in this process is a much better version of you.

12min Tip

Did you like this microbook based on the work of Eric Worre? You'll also like our Limitless Power microbook, based on the work of the master of motivation, Tonny Robbins.

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Who wrote the book?

Eric Worre is a leader in network marketing training and support, active in more than 100 countries around the world. Creator of training programs and materials within the Go... (Read more)