Unreasonable Hospitality
A restaurant ranked last among the world's fifty best rewrote the rules of fine dining by choosing to be irrational. Will Guidara reveals how turning small acts of kindness into a system can make any business unforgettable.
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Who it is for
For leaders, entrepreneurs, and anyone who serves other people and wants to learn how spending five percent of your budget on unreasonable generosity can outperform any marketing strategy ever invented.
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