To Sell Is Human
Think you're not in sales? Think again. Daniel Pink reveals that we all spend our days moving others. Discover the new science of persuasion, from the power of mimicry to why 'ambiverts' win. Master the art of influence in a world where everyone is selling something.
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Who it is for
Ideal for professionals, teachers, and leaders who need to influence others and want to master modern persuasion with transparency and integrity.
About the Author
Daniel H. Pink is an American author of several provocative, bestselling books about business, work, creativity, and behavior. Four of his books, including “A Whole New Mind,” have been featured on the New York Times bestsellers list. His books have won multiple awards. Pink has hosted a National Geographic Television series about social science and served as chief speechwriter for U.S. Vice President Al Gore.
View author profileLessons
- View rejection as temporary and external to stay buoyant and motivated in your work.
- Practice attunement by approaching every interaction from a position of lower power.
- Use clarity to help others filter information and see their situations in a new light.
- Turn pitches into collaborative conversations to invite participation and agreement.
- Be a servant leader; your goal should always be to leave the other person's life better.
Key Takeaways
- We spend 40% of our work time persuading, influencing, and moving others.
- The internet ended information asymmetry, making transparency and honesty essential.
- Success in sales now depends on three core skills: Attunement, Buoyancy, and Clarity.
- Moving people today is about finding problems and curating information, not just selling.
- Ambiverts perform better than extreme extroverts by balancing listening and talking.
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