Accelerating in 2026: start the year with 70% off on 12min gold
GET IT NOW
Do you know what to do when there are no good options? Discover the raw reality of leadership. This isn't a typical management book; it's a guide to surviving the toughest challenges a founder will ever face. Learn to lead your company when everything is on the line.
If you are a founder or manager facing high-stakes crises, this guide will help you lead your team through your most difficult professional moments.
Playbooks don’t help when you're making gut-wrenching calls under pressure. Learn to decide when no good option exists.
Resilience isn't built in easy quarters—it’s how you hire, fire, and communicate when everything’s on fire.
Sugarcoating erodes trust. Transparency in the worst moments builds loyalty that strategy alone never could.
Enter your credentials to access your account
Ben Horowitz is an entrepreneur, investor, blogger and American author. He is the co-founder of Andreessen Horowitz, one of the most renowned Venture Capital funds in the world. Ben began his career in Entrepreneurship by founding Opsware and later sold the company to HP for $ 1.6 billion. He is the bestselling author of The Hard Thing About Hard Things, which is now available in over 16 languages. He also served as vice president of Netscape's widely acclaimed directory and security product line. Before joining Netscape in July 1995, he held senior marketing positions for senior products at Lotus Development Corporation. Ben holds an MS in Computer Science from UCLA and a Bachelor of Science in Computer Science from Columbia University.
View author profileWe offer various commission schemes from one-time payouts.
12Min is very popular among readers and lifelong learners.
12Min's browser-based app works for anyone.
In the 12min App, we extract the best ideas and insights from the world's best-selling non-fiction books and organize them into unique, self-contained narrative summaries that can be consumed in audio and/or text in about 12 minutes!
You can download our app and start enjoying our library. If for any reason you are not satisfied with our platform, simply contact our support team ([email protected]) within 7 days of purchase and request a refund. You will receive everything you paid for, without questions or bureaucracy.
Yes, but the change will only apply from the next billing period. For example, if you decide to change your monthly subscription to an annual one, after confirming the change to the annual plan, the new plan will only be applied and charged after that month's billing anniversary.
12min Premium is a plan that guarantees you access to our entire library of 2500+ titles available in 3 languages (English, Spanish, and Portuguese) that you can read or listen to at any time through our app available for iOS, Android, and Computer. You can also read or listen to your favorite titles offline and challenge yourself with a quiz to help you retain the content at the end of each microbook.
Yes, if you decide not to renew your 12min subscription, you can cancel at any time and the next billing cycle will not occur.
Feel free to contact us at [email protected].