Doing What Matters
Robert L. Lorber, John F. Manfredi & James M. Kilts
Stop drowning in complexity and start focusing on what actually drives growth. Learn the no-nonsense system used to revitalize giants like Gillette and Nabisco. This masterclass in leadership shows you how to face hard truths, build elite teams, and deliver breakthrough results with integrity.
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Who it is for
Ambitious leaders and managers who want to cut through business noise, simplify decision-making, and build a culture of high accountability.
About the Author
He is an internationally recognised expert in executive coaching, leadership, and performance management. Lorber is the co-author of several notable books, including the New York Times bestseller “Putting The One Minute Manager To Work,” “One Page Management,” and “Doing What Matters”.
View author profileLessons
- Don’t overpromise; focus on consistent, long-term credibility with your investors.
- Innovation is everyone’s responsibility, from incremental changes to major product launches.
- Adopt a healthy dissatisfaction with the status quo to drive continuous organizational progress.
- Hire for cultural fit and collaboration; never tolerate "jerks," regardless of their talent.
- Set the tone on "Day One" with transparent communication and immediate, clear expectations.
Key Takeaways
- Simplify complexity by focusing on a few critical metrics that truly drive results.
- Maintain intellectual integrity by honestly facing harsh realities and avoiding organizational denial.
- Prioritize long-term business fundamentals over unsustainable, short-term growth targets.
- Build high-performance teams by rewarding actual results instead of just effort.
- Align the organization through rigorous strategic planning and clear, numeric accountability.
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