Blue Ocean Strategy
Are you struggling to get enough of a market share to keep your company afloat? Take a step back and reframe your problem. Why not, instead of fighting the bloody fight of competition, leave the red waters behind and create your own calm, blue ocean? A place that is entirely your own, without any competitors to take away your customers. “Blue Ocean Strategy” sheds a compelling new light on how to become a successful business.
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Who it is for
Best suited for CEOs and managers, entrepreneurs, anyone interested in business theory, anyone tired of competing for market share.
About the Author
Renée Mauborgne is co-director of the INSEAD Blue Ocean Strategy Institute and The INSEAD Distinguished Fellow and professor of strategy at INSEAD. Mauborgne served on President Barack Obama's Council of Assessors on Historically Black Universities and Universities (HBCUs) in the two terms of office of the president. She is also a member of the World Economic Forum. His book Blue Ocean Strategy, co-authored with W. Chan Kim, sold 3.6 million copies and is a bestseller on 5 continents. Mauborgne ranked among the top 3 management gurus in the world on the Thinkers50 list of Top Management Gurus in the World. She is the best-placed woman in the Thinkers50 and was named among the top 5 teachers of the world's business school in 2013 by MBA Rankings. Mauborgne received the Nobel Prize for Colloquium on Leadership in Business and Economic Thought 2008.
View author profileLessons
- How to create new markets in any industry.
- How Casella Wines revolutionized the American wine industry.
- Why you should focus on noncustomers rather than customers.
Key Takeaways
- Entrepreneurs, managers, CEOs, and directors
- Anyone interested in having a good and healthy business plan
- Business men and women who need to reinvent themselves
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