:quality(90)/https%3A%2F%2Fcdn.12min.com%2Fbooks%2Fbooks_new_cover_experiment%2F63020_a6e04f08-bbed-4d77-be63-7fc99df7357e.original.png%3F1779243856)
AI First
AI is already reshaping business at a speed most leaders aren't ready for. This microbook walks you through why waiting is the most dangerous strategy, how human-plus-machine collaboration unlocks real competitive advantage, and what concrete steps — from internal AI councils to live prototypes — actually move organizations forward before the window closes.
Listen to the intro
Who it is for
For anyone who senses that AI will change their work but doesn't know where to start — and for those tired of scheduling strategy meetings while competitors are already building.
About the Author
Andy Sack is a tech visionary and co-founder of Forum3, a strategic consultancy built to help organizations transition to an AI-first model. A former adviser to Microsoft CEO Satya Nadella, he co-authored "AI First: The Playbook for a Future-Proof Business and Brand" with Adam Brotman, a practical guide for businesses looking to future-proof themselves through artificial intelligence.
View author profileLessons
- Understand why standing still is the only losing move in the AI era
- Learn how to combine human judgment and machine execution to outperform either alone
- Discover the concrete steps — education, governance, and pilots — that turn AI curiosity into real organizational change
Key Takeaways
- AI is not just a productivity tool — it is a capability multiplier that simultaneously raises speed and quality of knowledge work.
- Cultural permission to experiment, modeled by leaders who use AI publicly and visibly, matters more than any formal policy rollout.
- Treating AI as a foundational utility — like electricity — rather than a project with an ROI deadline is what separates transformative companies from observers.
More knowledge in less time
Listen to the key ideas
We offer various commission schemes from one-time payouts.
Find your next read
12Min is very popular among readers and lifelong learners.
Good Micropaths
12Min's browser-based app works for anyone.
Frequently Asked Questions
Everything you need to know about 12min
In the 12min App, we extract the best ideas and insights from the world's best-selling non-fiction books and organize them into unique, self-contained narrative summaries that can be consumed in audio and/or text in about 12 minutes!
You can download our app and start enjoying our library. If for any reason you are not satisfied with our platform, simply contact our support team ([email protected]) within 7 days of purchase and request a refund. You will receive everything you paid for, without questions or bureaucracy.
Yes, but the change will only apply from the next billing period. For example, if you decide to change your monthly subscription to an annual one, after confirming the change to the annual plan, the new plan will only be applied and charged after that month's billing anniversary.
12min Premium is a plan that guarantees you access to our entire library of 2500+ titles available in 3 languages (English, Spanish, and Portuguese) that you can read or listen to at any time through our app available for iOS, Android, and Computer. You can also read or listen to your favorite titles offline and challenge yourself with a quiz to help you retain the content at the end of each microbook.
Yes, if you decide not to renew your 12min subscription, you can cancel at any time and the next billing cycle will not occur.
Feel free to contact us at [email protected].