Books by Adam Brotman

Adam Brotman is best known for his tenure as chief digital officer at Starbucks, where he was pivotal in building the company's mobile payment and loyalty programs. He co-founded Forum3, a strategic consultancy with Andy Sack focused on helping organizations adopt an AI-first approach. Brotman is also the co-author of 'AI First: The Playbook for a Future-Proof Business and Brand', for which he interviewed tech visionaries including Bill Gates, Sam Altman, and Reid Hoffman on the future impact of AI.

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The most popular books by Adam Brotman on 12min

AI First

Adam Brotman

AI is already reshaping business at a speed most leaders aren't ready for. This microbook walks you through why waiting is the most dangerous strategy, how human-plus-machine collaboration unlocks real competitive advantage, and what concrete steps — from internal AI councils to live prototypes — actually move organizations forward before the window closes.

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