Books by Brent Adamson
Most Popular
The most popular books by Brent Adamson on 12min
The Challenger Sale
Brent Adamson
Stop trying to please your customers and start challenging them! This summary reveals why "Challengers" outperform everyone else and how you can master their techniques. Learn to lead with insights, control the narrative, and close complex B2B deals with total confidence and authority.
Why 12min?
Listen
Listen to the key insights from the world's best non-fiction books in just 12 minutes
Read
Read the key insights from the world's best non-fiction books in just 12 minutes
Micropaths
Follow curated learning paths to master specific topics and skills
Frequently Asked Questions
In the 12min App, we extract the best ideas and insights from the world's best-selling non-fiction books and organize them into unique, self-contained narrative summaries that can be consumed in audio and/or text in about 12 minutes!
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